AGF Metadata Convention

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Revision as of 19:23, 14 November 2022 by LaMarHolmes (talk | contribs) (Video Measurement)

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AGF Metadata Convention

The Metadata can pass through key values using the Nielsen reserved keys. The keys and values are listed by the product below.

Note: All metadata values should be passed as UTF-8 strings.

Static Measurement

Key Description Values Required (Obligatory) AGF Convention Example data - RTL
assetid unique ID assigned to each article/page; only characters 0-9, a-z, A-Z underscore and minus are allowed - no special characters or vowel mutations) custom (no Special Characters) Content Article ID. If it is not an article page and therefore no ID is available, the page path is used. "999452"
section section of each site (e.g. section value should be first level in page URL: website.com/section) custom Section of Website or App "/rtl_portal/news"
segA custom segment for reporting: unique values across custom segments (segA + segB + segC) custom AGOF code or comparable unit code "dbrsowf_rtlnews"
segB custom segment for reporting: unique values across custom segments (segA + segB + segC) custom Value to define content view count vs. 'Werbetraeger' view count. For Content: "CPI" . For 'Werbetraeger': "WPI_timestamp" (Timestamp in whole seconds, not milliseconds) For Content: "CPI" . For 'Werbetraeger' after user interaction with the site and newly loaded Content: "WPI_1657634473".
segC custom segment for reporting: unique values across custom segments (segA + segB + segC) custom Program name "IBES"
subbrand vcid/sub-brand ID – value is automatically populated through provided App ID. In order to override the sub-brand configured to the App ID, value can be passed here (e.g. multiple sub-brands in App) provided by Nielsen Same as video measurement, provided by Nielsen "c01"


Video Measurement

Please refer to this AGF PDF Document: Metadata Document for Video