Engineering Client Portal - User contributions [en]

DAR Tagging UI Guide

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MaxLin: /* Friendly Name Bulk Upload */

{{Breadcrumb|}} {{Breadcrumb|Digital}} {{Breadcrumb|Digital Ad Ratings}} {{CurrentBreadcrumb}}
[[Category:Digital]]
The purpose of this guide is to instruct users on how to execute campaign creation and tagging generation using the Nielsen Campaign Management Interface (CMI).

== Logging into CMI ==

# Open the email from Nielsen with your login credentials (check your “Junk” folder if you do not see it in your inbox)
# Once logged in and on the campaign landing page, select “Campaigns” from the dropdown menu and select “Create New Campaign”
[[File:cmilogin.png]]

[https://adcatalyst.vizu.com/sign-in.html?url=/index.html '''Link To Tagging UI''']

== Campaign Creation ==

=== Step 1: Background ===
'''Campaign Name:''' Enter a unique campaign name

Tip: It is best for this to mimic the campaign name in your Ad Server

'''Digital Ad Ratings:''' Select Digital Ad Ratings (DAR)

'''Date Range:''' Select campaign duration. Start date should mirror the date of the media launch. If your campaign date range requires extension later on, please contact the '''''Nielsen Technical Services team (digitaltam@nielsen.com)''''' minimum 3 days in advance prior to the campaign end date to have it extended

'''Campaign Contact:''' Enter the main Ad Ops/Media Planning contact for this campaign (phone number is optional)

[[File:cmicampaigncreation.png]]

=== Step 2: Advertiser(s) ===
'''Brand / Advertiser:''' Enter the brand / advertiser name. It is important to be as specific as possible

'''Campaign Target Gender:''' Select the campaign target gender

'''Campaign Target Age Group:''' Select the age range for the campaign’s target audience

[[File:cmicampaigncreationstep2.png]]

=== Step 3: Ad Server(s) ===
'''Ad Server(s):''' Enter all applicable ad servers where the creatives will be hosted. Select “Site Served” if you are trafficking 1x1 tags directly through the publisher site

'''Collection Countries:''' Enter the list of countries from where the campaign will be delivering impressions

'''Primary Reporting Country:''' Enter the country where the majority of impressions will be served

[[File:campaigncreationstep3edit3.png]]

'''Site Served Sites:''' If “Site Served” is selected as the ad server, you will be required to add the site/network, and the number of site served placements

'''Site/Network:''' Enter the site(s)/network(s) where impressions will be served. Please contact the Nielsen Technical Services team (digitaltam@nielsen.com) if the site is not available, or if new sites need to be added once campaign is in flight and in “Running” status

Note: pay attention to the “Notes” section for any site caveats

'''Site Served Placements:''' Select the number of site served tags needed for the site/network

[[File:campaigncreationstep3continuededit.png]]

=== Step 4: Configure Tags ===
'''Ad Server Universal Tags:''' Uncheck any universal tags you do not wish to receive (see box 1)

'''Placement ID Naming (Optional):''' Add an easily identifiable friendly name or placement name for each site served placement (see box 2)

'''Site Served Bulk Tagging Tool:''' If you have a large volume of tags, the bulk upload feature allows you to generate site served tags in bulk. Please refer to the “Bulk Upload Function” section in this guide

Click “Save” to exit to the main campaign menu and download tags

[[File:campaigncreationstep4edit2.png|800x800px]]

=== Step 5: Tag Download ===
'''Edit Campaign:''' You may go back to edit campaign set up prior to the campaign start date

'''Download Tags:''' Select “Download Tags” and download the zip file containing the corresponding tags

[[File:campaigncreationstep5edit.png]]

== Bulk Tagging Tool ==
(Recommended for if you have a large volume of placements requiring site served tags)

=== Step 1: Upload Your File ===
Download excel template and fill in the appropriate details. Import the completed template back into the system

Note: Creative ID & Name can be left blank

[[File:bulktaggingtoolstep1edit.png]]

=== Step 2: Matching Data Points to Headers ===
Verify details look correct upon import. Click Next to continue

[[File:bulktaggingtoolstep2.png]]

=== Step 3: Validating Your Site Identifiers ===
Select the dropdown menu under Media Plan Site and match the site(s) appropriately

[[File:bulktaggingtoolstep3.png]]

=== Step 4: Error Correction ===
Scan for duplicates and errors if any. Click “Download Tags” to retrieve the bulk tags

[[File:bulktaggingtoolstep4.png]]

== Friendly Name Bulk Upload ==
(Recommended for if you have a large volume of placements requiring renaming)

Select “Manage Placements” from the main campaign menu, then click “Bulk Upload”. Download excel template and fill in the appropriate details. Import the completed template back into the system to update placement names all at once

[[File:friendlynamebulkuploadpic1.png]]

[[File:friendlynamebulkuploadpic2.png]]

== Friendly Name Alternative ==
(Recommended for if you have a small volume of placements requiring renaming)

Select “Manage Placements” from the main campaign menu, then click “Rename Placement”

[[File:friendlynamealternativepic1.png]]

[[File:friendlynamealternativepic2.png]]

== Restricted Characters ==
'''Placement Name/ID Must Not Contain The Following Characters:'''

* ( ^ ) Caret
* ( - ) Dash
* ( | ) Pipe Bar
* ( " ) Quotation Mark
* ( [] ) Square Brackets
* ( ? ) Question Mark
* ( & ) Ampersand
* ( > ) Greater Than
* ( < ) Less Than
* ( \ ) Backslash
* ( ) Space
* Non-printable Japanese/Chinese characters

'''Note:''' Placement threshold must not exceed 5000 line items per campaign

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MaxLin: /* Step 4: Configure Tags */

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MaxLin: /* Step 3: Ad Server(s) */

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MaxLin: /* Step 3: Ad Server(s) */

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