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Difference between revisions of "Browser Privacy and Opt-Out"

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(Opt Out Overview)
 
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The site must provide a means for the user to opt-out of, or opt back into, Nielsen Measurement. A user can opt-out if they would prefer not to participate in any Nielsen online measurement research. To implement the User Opt-Out option, include the following two items in your privacy policy.
 
The site must provide a means for the user to opt-out of, or opt back into, Nielsen Measurement. A user can opt-out if they would prefer not to participate in any Nielsen online measurement research. To implement the User Opt-Out option, include the following two items in your privacy policy.
 
*A notice that the player (or page in relation to static measurement) includes proprietary measurement software that allows users to contribute to market research (such as Nielsen TV Ratings).
 
*A notice that the player (or page in relation to static measurement) includes proprietary measurement software that allows users to contribute to market research (such as Nielsen TV Ratings).
*A link to the Nielsen Digital Measurement Privacy Policy at https://priv-policy.imrworldwide.com/priv/browser/us/en/optout.html
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*A link to the Nielsen Digital Measurement Privacy Policy at https://www.nielsen.com/digitalprivacy
  
 
On the Nielsen Digital Measurement Privacy Policy page, users can click Choices to read more detailed information about the measurement software, learn about their options with regard to Nielsen measurement, and, if they do not want to participate in Nielsen online measurement, click a link to receive an opt-out cookie.
 
On the Nielsen Digital Measurement Privacy Policy page, users can click Choices to read more detailed information about the measurement software, learn about their options with regard to Nielsen measurement, and, if they do not want to participate in Nielsen online measurement, click a link to receive an opt-out cookie.
 
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* Once users have opted out via this [http://server-us.imrworldwide.com/cgi-bin/o?oo=total&tu=http://www.nielsen.com/content/corporate/policy/en/cookie-policy.html link], their browser cookies will contain the value '''TOTAL_OPTOUT'''. This will prevent a redirect to our data provider from occurring
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* Once users have opted out via this [http://server-us.imrworldwide.com/cgi-bin/o?oo=total&tu=https://sites.nielsen.com/legal/policy/en/cookie-policylink], their browser cookies will contain the value '''TOTAL_OPTOUT'''. This will prevent a redirect to our data provider from occurring
* Users can opt back in via this [http://server-us.imrworldwide.com/cgi-bin/o?oo=cancel&tu=http://www.nielsen.com/content/corporate/policy/en/cookie-policy.html link].  When a user selects that link, their opt-out cookie will be deleted and they will be able to be measured moving forward.
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* Users can opt back in via this [http://server-us.imrworldwide.com/cgi-bin/o?oo=cancel&tu=https://sites.nielsen.com/legal/policy/en/cookie-policy/ link].  When a user selects that link, their opt-out cookie will be deleted and they will be able to be measured moving forward.
 
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The following paragraph is a template for a Privacy Statement.
 
The following paragraph is a template for a Privacy Statement.
 
<blockquote>
 
<blockquote>
The properties may feature Nielsen proprietary measurement software, which will allow users to contribute to market research, such as Nielsen TV Ratings. To learn more about the information that Nielsen software may collect and your choices with regard to it, please see the Nielsen Digital Measurement Privacy Policy at https://priv-policy.imrworldwide.com/priv/browser/us/en/optout.html
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The properties may feature Nielsen proprietary measurement software, which will allow users to contribute to market research, such as Nielsen TV Ratings. To learn more about the information that Nielsen software may collect and your choices with regard to it, please see the Nielsen Digital Measurement Privacy Policy at https://www.nielsen.com/digitalprivacy
 
</blockquote>
 
</blockquote>
  
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});
 
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=== Opt Out Overview ===
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{| class="wikitable"
 +
|-
 +
! Browser Cookie
 +
! uoo value in session ping
 +
! Final Optout Status
 +
|-
 +
||Default Value || no uoo value or uoo=0 || Not Opted Out
 +
|-
 +
||Default Value || uoo=1 || Opted Out
 +
|-
 +
||TOTAL_OPTOUT || uoo=0 || Opted Out
 +
|-
 +
||TOTAL_OPTOUT || uoo=1 || Opted Out
 +
|-
 +
|}

Latest revision as of 18:11, 8 January 2020

Privacy and Opt-Out

There are two primary methods for implementing user Opt-out preferences:

  1. User Opt Out - Provide a link to the Nielsen Privacy Policy page when a User can make their selection
  2. Initialization Opt Out - Global OptOut Parameter

User Opt Out

The site must provide a means for the user to opt-out of, or opt back into, Nielsen Measurement. A user can opt-out if they would prefer not to participate in any Nielsen online measurement research. To implement the User Opt-Out option, include the following two items in your privacy policy.

  • A notice that the player (or page in relation to static measurement) includes proprietary measurement software that allows users to contribute to market research (such as Nielsen TV Ratings).
  • A link to the Nielsen Digital Measurement Privacy Policy at https://www.nielsen.com/digitalprivacy

On the Nielsen Digital Measurement Privacy Policy page, users can click Choices to read more detailed information about the measurement software, learn about their options with regard to Nielsen measurement, and, if they do not want to participate in Nielsen online measurement, click a link to receive an opt-out cookie.

  • Once users have opted out via this link, their browser cookies will contain the value TOTAL_OPTOUT. This will prevent a redirect to our data provider from occurring
  • Users can opt back in via this link. When a user selects that link, their opt-out cookie will be deleted and they will be able to be measured moving forward.


The following paragraph is a template for a Privacy Statement.

The properties may feature Nielsen proprietary measurement software, which will allow users to contribute to market research, such as Nielsen TV Ratings. To learn more about the information that Nielsen software may collect and your choices with regard to it, please see the Nielsen Digital Measurement Privacy Policy at https://www.nielsen.com/digitalprivacy

User Opt Back In

Once users have opted-out, they can choose to opt back into Nielsen Measurement at anytime by selecting the opt back in link on the Nielsen Digital Privacy Policy page. When a user selects the link, their opt-out cookie will be deleted and they will be able to be measured.

Initialization Opt Out

The BSDK600 now supports the ability to optout on initialization of the SDK by allowing an optout global parameter to be passed. This optout will be maintained through the session of the SDK instance. Specifications and limitations are specified below.

Type Supported Values Notes Optout
optout True, Yes, or 1 Case is insensitive and can be string or bool

Example: nlsQ("XXXXXXXX-BH45-JKY6-BKH7-67GJKY68GJK7", "myInstance", { optout: true});

Ping parameter will set uoo=true.
optout False, No, or 0 Case is insensitive and can be string or bool

Example: nlsQ("XXXXXXXX-BH45-JKY6-BKH7-67GJKY68GJK7", "myInstance", { optout: false});

Ping parameter will set uoo to blank.

Example of using OptOut

var nSdkInstance = NOLBUNDLE.nlsQ("XXXXXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXX", "nlsnInstance", {
  nol_sdkDebug: "debug",
  optout: "true"
});

Opt Out Overview

Browser Cookie uoo value in session ping Final Optout Status
Default Value no uoo value or uoo=0 Not Opted Out
Default Value uoo=1 Opted Out
TOTAL_OPTOUT uoo=0 Opted Out
TOTAL_OPTOUT uoo=1 Opted Out