Difference between revisions of "iOS SDK App Privacy"

From Engineering Client Portal
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Nielsen has put together this document to make information about Nielsen’s data collection practices available to clients who use the Nielsen Digital SDK and Nielsen tags.  
 
Nielsen has put together this document to make information about Nielsen’s data collection practices available to clients who use the Nielsen Digital SDK and Nielsen tags.  
  
−
The document is organized using headings of the [https://developer.apple.com/app-store/app-privacy-details/ “App privacy details on the App Store”] (as of December 7th, 2020) webpage for convenience.
+
The document is organized using headings of the [https://developer.apple.com/app-store/app-privacy-details/ App privacy details on the App Store] (as of December 7th, 2020) webpage for convenience.
  
−
'''Important: This information is provided for convenience only and is only applicable to the Nielsen Digital SDK and/or the Nielsen tag. Clients are responsible for their own apps and their own submissions to the app store.''' Please refer to Nielsen’s Privacy Statement for Digital Measurement if you would like more information about Nielsen’s data collection practices: Digital Measurement Privacy Statement – Nielsen.
+
'''Important: This information is provided for convenience only and is only applicable to the Nielsen Digital SDK and/or the Nielsen tag. Clients are responsible for their own apps and their own submissions to the app store.''' Please refer to Nielsen’s Privacy Statement for Digital Measurement if you would like more information about Nielsen’s data collection practices: [https://www.nielsen.com/us/en/legal/privacy-statement/digital-measurement/ Digital Measurement Privacy Statement – Nielsen].
 +
 
 +
== Data Collection ==
 +
Nielsen as a third-party, provides analytics based reporting services to publisher clients.
 +
 
 +
== Optional Disclosure ==
 +
Publisher clients collect and pass data to Nielsen for the purpose of advertising measurement and content measurement.
 +
 
 +
== Types of Data ==
 +
Per the list of data items presented to the publisher during the App certification process on https://developer.apple.com/app-store/app-privacy-details/, the following table discloses those data items that Nielsen requests publisher Apps pass to Nielsen.
 +
 
 +
{| class="wikitable"
 +
|- style="font-weight:bold; background-color:#D9D9D9; color:#222;"
 +
! Data Type Name
 +
! Collected for Nielsen by Digital SDK?
 +
! Notes
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Contact Info
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Name
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Email Address
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Phone Number
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Physical Address
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Other User Contact Info
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Health & Fitness
 +
|-
 +
| style="color:#222;" | Health
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="color:#222;" | Fitness
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Financial Info
 +
|-
 +
| style="color:#222;" | Payment Info
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="color:#222;" | Credit Info
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="color:#222;" | Other Financial Info
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Location
 +
|-
 +
| style="color:#222;" | Precise Location
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="color:#222;" | Coarse Location
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Sensitive Info
 +
|-
 +
| style="color:#222;" | Sensitive Info
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Contacts
 +
|-
 +
| style="color:#222;" | Contacts
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | User Content
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Emails or Text Messages
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Photos or Videos
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Audio Data
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Gameplay Content
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Customer Support
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Other User Content
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Browsing History
 +
|-
 +
| style="background-color:#FFF; color:#1D1D1F;" | Browsing History
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Search History
 +
|-
 +
| style="color:#222;" | Search History
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Identifiers
 +
|-
 +
| style="color:#222;" | User ID
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-weight:bold; color:#222;"
 +
| style="font-weight:normal;" | Device ID
 +
| Yes
 +
| Advertiser ID / IDFA, IDFV
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Purchases
 +
|-
 +
| style="color:#222;" | Purchase History
 +
| style="color:#222;" | No
 +
|
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Usage Data
 +
|- style="font-weight:bold; color:#222;"
 +
| style="font-weight:normal;" | Product Interaction
 +
| Yes
 +
| Private, publisher encoded metadata representing video content (Program, Episode, Genre, …), video playback start time, video playback end time
 +
|- style="font-weight:bold; color:#222;"
 +
| style="font-weight:normal;" | Advertising Data
 +
| Yes
 +
| Publisher / advertiser encoded metadata representing an advertising creative
 +
|- style="font-weight:bold; color:#222;"
 +
| style="font-weight:normal;" | Other Usage Data
 +
| Yes
 +
| IP Address, User Agent, Nielsen Identifier, Limited Ad Tracking status
 +
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 +
| colspan="3" | Diagnostics
 +
|-
 +
| style="color:#222;" | Crash Data
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="color:#222;" | Performance Data
 +
| style="color:#222;" | No
 +
|
 +
|-
 +
| style="color:#222;" | Other Diagnostic Data
 +
| style="color:#222;" | No
 +
|
 +
|}

Revision as of 05:42, 22 April 2021

Contact: privacy.department@nielsen.com
Last Updated: 3rd February, 2021

Version: 1

Introduction

As of December 8th, 2020 Apple is requiring that any new apps submitted to the App Store complete an updated submission process that requests information about an app’s privacy practices, including the practices of third-parties whose code may be integrated into an app.

Please refer to Apple’s developer site for more details: https://developer.apple.com/app-store/app-privacy-details/

Nielsen has put together this document to make information about Nielsen’s data collection practices available to clients who use the Nielsen Digital SDK and Nielsen tags.

The document is organized using headings of the App privacy details on the App Store (as of December 7th, 2020) webpage for convenience.

Important: This information is provided for convenience only and is only applicable to the Nielsen Digital SDK and/or the Nielsen tag. Clients are responsible for their own apps and their own submissions to the app store. Please refer to Nielsen’s Privacy Statement for Digital Measurement if you would like more information about Nielsen’s data collection practices: Digital Measurement Privacy Statement – Nielsen.

Data Collection

Nielsen as a third-party, provides analytics based reporting services to publisher clients.

Optional Disclosure

Publisher clients collect and pass data to Nielsen for the purpose of advertising measurement and content measurement.

Types of Data

Per the list of data items presented to the publisher during the App certification process on https://developer.apple.com/app-store/app-privacy-details/, the following table discloses those data items that Nielsen requests publisher Apps pass to Nielsen.

Data Type Name Collected for Nielsen by Digital SDK? Notes
Contact Info
Name No
Email Address No
Phone Number No
Physical Address No
Other User Contact Info No
Health & Fitness
Health No
Fitness No
Financial Info
Payment Info No
Credit Info No
Other Financial Info No
Location
Precise Location No
Coarse Location No
Sensitive Info
Sensitive Info No
Contacts
Contacts No
User Content
Emails or Text Messages No
Photos or Videos No
Audio Data No
Gameplay Content No
Customer Support No
Other User Content No
Browsing History
Browsing History No
Search History
Search History No
Identifiers
User ID No
Device ID Yes Advertiser ID / IDFA, IDFV
Purchases
Purchase History No
Usage Data
Product Interaction Yes Private, publisher encoded metadata representing video content (Program, Episode, Genre, …), video playback start time, video playback end time
Advertising Data Yes Publisher / advertiser encoded metadata representing an advertising creative
Other Usage Data Yes IP Address, User Agent, Nielsen Identifier, Limited Ad Tracking status
Diagnostics
Crash Data No
Performance Data No
Other Diagnostic Data No
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