Difference between revisions of "iOS SDK App Privacy"

From Engineering Client Portal
(→‎Types of Data)
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{| class="wikitable"  
 
{| class="wikitable"  
−
|- style="font-weight:bold; background-color:#D9D9D9; color:#222;"
+
|- style="font-weight:bold; text-align:center; "
 
! Data Type Name
 
! Data Type Name
−
! Collected for Nielsen by Digital SDK?
+
! style="text-align:center; "| Collected by<br> Nielsen Digital SDK?
 
! Notes
 
! Notes
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Name
 
| style="background-color:#FFF; color:#1D1D1F;" | Name
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Email Address
 
| style="background-color:#FFF; color:#1D1D1F;" | Email Address
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Phone Number
 
| style="background-color:#FFF; color:#1D1D1F;" | Phone Number
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Physical Address
 
| style="background-color:#FFF; color:#1D1D1F;" | Physical Address
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Other User Contact Info
 
| style="background-color:#FFF; color:#1D1D1F;" | Other User Contact Info
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="color:#222;" | Health
 
| style="color:#222;" | Health
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="color:#222;" | Fitness
 
| style="color:#222;" | Fitness
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="color:#222;" | Payment Info
 
| style="color:#222;" | Payment Info
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="color:#222;" | Credit Info
 
| style="color:#222;" | Credit Info
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="color:#222;" | Other Financial Info
 
| style="color:#222;" | Other Financial Info
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="color:#222;" | Precise Location
 
| style="color:#222;" | Precise Location
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="color:#222;" | Coarse Location
 
| style="color:#222;" | Coarse Location
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="color:#222;" | Sensitive Info
 
| style="color:#222;" | Sensitive Info
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="color:#222;" | Contacts
 
| style="color:#222;" | Contacts
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Emails or Text Messages
 
| style="background-color:#FFF; color:#1D1D1F;" | Emails or Text Messages
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Photos or Videos
 
| style="background-color:#FFF; color:#1D1D1F;" | Photos or Videos
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Audio Data
 
| style="background-color:#FFF; color:#1D1D1F;" | Audio Data
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Gameplay Content
 
| style="background-color:#FFF; color:#1D1D1F;" | Gameplay Content
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Customer Support
 
| style="background-color:#FFF; color:#1D1D1F;" | Customer Support
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Other User Content
 
| style="background-color:#FFF; color:#1D1D1F;" | Other User Content
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="background-color:#FFF; color:#1D1D1F;" | Browsing History
 
| style="background-color:#FFF; color:#1D1D1F;" | Browsing History
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="color:#222;" | Search History
 
| style="color:#222;" | Search History
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="color:#222;" | User ID
 
| style="color:#222;" | User ID
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-weight:bold; color:#222;"
 
|- style="font-weight:bold; color:#222;"
 
| style="font-weight:normal;" | Device ID
 
| style="font-weight:normal;" | Device ID
−
| Yes
+
| style="text-align:center;" | Yes
 
| Advertiser ID / IDFA, IDFV
 
| Advertiser ID / IDFA, IDFV
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|-
 
|-
 
| style="color:#222;" | Purchase History
 
| style="color:#222;" | Purchase History
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
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|- style="font-weight:bold; color:#222;"
 
|- style="font-weight:bold; color:#222;"
 
| style="font-weight:normal;" | Product Interaction
 
| style="font-weight:normal;" | Product Interaction
−
| Yes
+
| style="text-align:center;" | Yes
−
| Private, publisher encoded metadata representing video content (Program, Episode, Genre, …), video playback start time, video playback end time
+
| Private, publisher encoded metadata<br /> representing video content (Program, Episode, Genre, …),<br /> video playback start time, video playback end time
 
|- style="font-weight:bold; color:#222;"
 
|- style="font-weight:bold; color:#222;"
 
| style="font-weight:normal;" | Advertising Data
 
| style="font-weight:normal;" | Advertising Data
−
| Yes
+
| style="text-align:center;" | Yes
−
| Publisher / advertiser encoded metadata representing an advertising creative
+
| Publisher / advertiser encoded metadata <br />representing an advertising creative
 
|- style="font-weight:bold; color:#222;"
 
|- style="font-weight:bold; color:#222;"
 
| style="font-weight:normal;" | Other Usage Data
 
| style="font-weight:normal;" | Other Usage Data
−
| Yes
+
| style="text-align:center;" | Yes
−
| IP Address, User Agent, Nielsen Identifier, Limited Ad Tracking status
+
| IP Address, User Agent, <br />Nielsen Identifier, Limited Ad Tracking status
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
|- style="font-style:italic; font-weight:bold; background-color:#EFEFEF; color:#222;"
 
| colspan="3" | Diagnostics
 
| colspan="3" | Diagnostics
 
|-
 
|-
 
| style="color:#222;" | Crash Data
 
| style="color:#222;" | Crash Data
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="color:#222;" | Performance Data
 
| style="color:#222;" | Performance Data
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|-
 
|-
 
| style="color:#222;" | Other Diagnostic Data
 
| style="color:#222;" | Other Diagnostic Data
−
| style="color:#222;" | No
+
| style="text-align:center; color:#222;" | No
 
|  
 
|  
 
|}
 
|}

Revision as of 05:57, 22 April 2021

Contact: privacy.department@nielsen.com
Last Updated: 3rd February, 2021

Version: 1

Introduction

As of December 8th, 2020 Apple is requiring that any new apps submitted to the App Store complete an updated submission process that requests information about an app’s privacy practices, including the practices of third-parties whose code may be integrated into an app.

Please refer to Apple’s developer site for more details: https://developer.apple.com/app-store/app-privacy-details/

Nielsen has put together this document to make information about Nielsen’s data collection practices available to clients who use the Nielsen Digital SDK and Nielsen tags.

The document is organized using headings of the App privacy details on the App Store (as of December 7th, 2020) webpage for convenience.

Important: This information is provided for convenience only and is only applicable to the Nielsen Digital SDK and/or the Nielsen tag. Clients are responsible for their own apps and their own submissions to the app store. Please refer to Nielsen’s Privacy Statement for Digital Measurement if you would like more information about Nielsen’s data collection practices: Digital Measurement Privacy Statement – Nielsen.

Data Collection

Nielsen as a third-party, provides analytics based reporting services to publisher clients.

Optional Disclosure

Publisher clients collect and pass data to Nielsen for the purpose of advertising measurement and content measurement.

Types of Data

Per the list of data items presented to the publisher during the App certification process on https://developer.apple.com/app-store/app-privacy-details/, the following table discloses those data items that Nielsen requests publisher Apps pass to Nielsen.

Data Type Name Collected by
Nielsen Digital SDK? 		Notes
Contact Info
Name No
Email Address No
Phone Number No
Physical Address No
Other User Contact Info No
Health & Fitness
Health No
Fitness No
Financial Info
Payment Info No
Credit Info No
Other Financial Info No
Location
Precise Location No
Coarse Location No
Sensitive Info
Sensitive Info No
Contacts
Contacts No
User Content
Emails or Text Messages No
Photos or Videos No
Audio Data No
Gameplay Content No
Customer Support No
Other User Content No
Browsing History
Browsing History No
Search History
Search History No
Identifiers
User ID No
Device ID Yes Advertiser ID / IDFA, IDFV
Purchases
Purchase History No
Usage Data
Product Interaction Yes Private, publisher encoded metadata
representing video content (Program, Episode, Genre, …),
video playback start time, video playback end time
Advertising Data Yes Publisher / advertiser encoded metadata
representing an advertising creative
Other Usage Data Yes IP Address, User Agent,
Nielsen Identifier, Limited Ad Tracking status
Diagnostics
Crash Data No
Performance Data No
Other Diagnostic Data No
Retrieved from "https://engineeringportal.nielsen.com//w/index.php?title=iOS_SDK_App_Privacy&oldid=4837"