iOS SDK App Privacy

Contact: privacy.department@nielsen.com

Last Updated: 3rd February, 2021

Version: 1

Introduction

As of December 8th, 2020 Apple is requiring that any new apps submitted to the App Store complete an updated submission process that requests information about an app’s privacy practices, including the practices of third-parties whose code may be integrated into an app. Please refer to Apple’s developer site for more details: https://developer.apple.com/app-store/app-privacy-details/ Nielsen has put together this document to make information about Nielsen’s data collection practices available to clients who use the Nielsen Digital SDK and Nielsen tags. The document is organized using headings of the “App privacy details on the App Store” (as of December 7th, 2020) webpage for convenience. Important: This information is provided for convenience only and is only applicable to the Nielsen Digital SDK and/or the Nielsen tag. Clients are responsible for their own apps and their own submissions to the app store. Please refer to Nielsen’s Privacy Statement for Digital Measurement if you would like more information about Nielsen’s data collection practices: Digital Measurement Privacy Statement – Nielsen.