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Overview

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This guide is for the Simplified SDK which has now been replaced by our Global App SDK. As of Sept 21, 2021 the Nielsen Global App SDK was moved to a public repository. Details can be found on the Software Download Page.

The Nielsen SDK is one of multiple framework SDKs that Nielsen provides to enable measuring linear (live) and on-demand TV viewing using TVs, mobile devices, etc. The App SDK is the framework for mobile application developers to integrate Nielsen Measurement into their media player applications. It supports a variety of Nielsen Measurement Products like Digital in TV Ratings, Digital Content Ratings (DCR & DTVR), and Digital Ad Ratings (DAR). Nielsen SDKs are also equipped to measure static content and can track key life cycle events of an application like:

  • Application launch events and how long app was running
  • Time of viewing a sub section / page in the application.

If the content being played contains ID3 tags, when played on a mobile device or within a browser, these tags can be sent to Nielsen for collection/processing via the Nielsen SDK.