DCR Video & Static CTV Device SDK Privacy

From Engineering Client Portal

Privacy and Opt-Out on SDK integrated CTV Devices

CTV devices that are able to have the Mobile App SDK integrated (FireTV, AndroidTV, AppleTV etc.) should make sure to display a WebView element whose loadUrl is set to the value obtained from optOutURL. If using the Global iOS SDK, this optOutURL informs the user how to deactivate/activate “App Tracking/Limit Ad Tracking”. If using the Global Android SDK, this optOutURL informs the user how to deactivate/activate “Out of Ads Personalization”.

In addition, the following text must be included in your app store description.

"Please note: This app features Nielsen’s proprietary measurement software which contributes to market research, like Nielsen’s TV Ratings. Please see https://sites.nielsen.com/priv/browser/us/en/optout.html for more information"

If displaying a WebView element is not possible then a client can utilize the CTV Opt Out verbiage used by clients who have implemented Cloud API :

Privacy Information Template To Include In Opt-Out Screen

Additionally, all applications must display the Nielsen privacy policy within their application, typically in the Settings/About screen of your application. The Nielsen privacy policy text is listed below.


Television and the way we watch it have come a long way since Nielsen began measuring TV audiences in 1950. Today, the ability to watch our favorite shows at any time and on multiple devices amplifies the need for exceptionally adept and flexible audience measurement capabilities.

Consumers are changing with the times, and the same goes for us. As technology continues to evolve and media companies try new ways to attract viewers, understanding what consumers are watching — and what they're watching on — is more important than ever. Today, viewing video is a personal and mobile experience — anytime and anywhere. Our capabilities provide relevant metrics that are necessary to inform successful marketing and programming and drive continued growth. As a global information and measurement leader, we are committed to protecting the privacy and security of the data we collect, process and use. While our digital measurement products are not used to identify you in any way, they help us and our clients measure and analyze how consumers engage with media across online, mobile and emerging technologies, and offer insights into consumer behavior.


Nielsen believes that you should have a choice about whether to contribute to our research and insights. To opt out or opt in to Nielsen measurement, please toggle your "Limit Ad Tracking" (or similar setting) on your device, or make the appropriate selection within the application's settings. If you have this app on more than one device, you will need to opt out of this app on each device. To learn more about our digital measurement products and your choices in regard to them, please visit http://www.nielsen.com/digitalprivacy.

Disclosure Template

Additionally, you must update the App description information from the App Distribution Store with the Nielsen Measurement disclosure below:

This app features Nielsen's proprietary measurement software which will allow you to contribute to market research, like Nielsen's TV Ratings. Please see http://www.nielsen.com/digitalprivacy for more information.