View source for DCR Video & Static Data Collection

This document details all the possible data elements that will be collected by the Nielsen Mobile App SDK or Browser SDK.

Details on consent transmission to Nielsen can be found here: https://www.nielsen.com/us/en/legal/privacy-statement/digital-measurement/#choices

Regardless of consent status (opt-out / opt-in), data elements will be collected for the minimum purpose of accurate volumetric aggregate denominator calculation in measurement metrics.

Depending on the consent signal passed (opt-in / opt-out) and local privacy regulations, data elements will be further processed for audience measurement purposes.

For specific technical guidance on SDK interoperability with OS specific consent features such as “Limit Ad Tracking/App Tracking” please see the “Privacy” section within the relevant Nielsen platform/OS implementation guides hosted here: https://engineeringportal.nielsen.com/docs/US_DCR_%26_DTVR

== Data Points Collected ==
{| class="wikitable"
|-
! Platform !! Data Element !! Description
|-
| Mobile App || Device ID: Advertising ID || Hashed IDFA/Google Ad ID for users who are not opted out
|-
| Mobile App || Opt-out indicator || uoo=true is derived as per device setting.
|-
| Mobile App & Browser || Client identifier || Nielsen generated, Client provided
|-
| Mobile App & Browser || Operating System || Collection Derived
|-
| Mobile App & Browser || IP Address || Collection Derived; Once collected, last two octets are obfuscated for any traffic originating from Europe
|-
| Mobile App & Browser || User Agent (enables mapping on the Nielsen backend to validate platform) || Passed by the device/browser headers to collection for resolving
|-
| Mobile App & Browser || Device Group|| Collection Derived
|-
| Mobile App & Browser || Ad creative type (display v. video, only if enabled by Client) || Client provided
|-
| Mobile App & Browser || Platform Type || Collection Derived
|-
| Mobile App || App Version || Client supplied
|-
| Mobile App || App ID || Generated by Nielsen, passed by clients in initialization
|-
| Mobile App || OS version || Passed in hello ping for App SDK.
|-
| Mobile App & Browser || Asset Name || Client supplied
|-
| Mobile App & Browser  || Publisher (Content) || Client supplied
|-
| Mobile App & Browser  || Program (Content) || Client supplied
|-
| Mobile App & Browser  || Episode || Client supplied
|-
| Mobile App & Browser  || Genre || Client supplied
|-
| Mobile App & Browser || Vod/Live Stream || Client supplied
|-
| Mobile App & Browser || Content type (static/video) || Client supplied
|-
| Mobile App & Browser || AirDate - Linear content || Client supplied
|-
| Mobile App & Browser || Ad load type (if applicable) || Client supplied
|-
| Mobile App & Browser || Time Started || Calculated by SDK
|-
| Mobile App & Browser || Time  Ended || Calculated by SDK
|-
| Mobile App & Browser || User Association ID (UAID) || SDK generated
|-
| Mobile App & Browser || Custom Segment || Client supplied
|-
| Mobile App & Browser || Custom Segment || Client supplied
|-
| Browser || Referrer Page URL || HTTP Header
|}