Template:Android Privacy and Opt-Out

Privacy and Opt-Out

There are two primary methods for implementing user Opt-out preferences:

1. OS-level Opt-out - managed by Opt out of Ads Personalization setting on device (preferred approach).
2. User Choice - Direct call to SDK. Can be used without Google Play Services.

Special Note Regarding Apps in the Kids Category

If you are building an app that will be listed in the Kids Category:

1. Ensure that you are using the NoID version of the Nielsen SDK Framework.
2. Immediately following the initialization of the Nielsen SDK ensure you call the userOptOut API with Opt out selection:

appSdk.userOptOut("nielsenappsdk://1");  // User opt-out

OS-level Opt-out

OS-level Opt-out method available on Nielsen Android.

The Nielsen SDK automatically leverages the Android's Opt out of Ads Personalization setting. The user is opted out of demographic measurement if the OS-level "Opt out of Ads Personalization" setting is enabled. As a publisher, you cannot override this setting.

User Choice

The User Choice method is only necessary when the host application does not leverage Google Play Services.

Nielsen Android SDK 5.1.1.18 and above will check for OS-level opt-out first, if available. The user will be opted out if indicated at the OS-level OR the App-level.

The legacy opt-out method works as follows:

• Get the current Nielsen opt-out URL via userOptOutURLString()
• Display a WebView element whose loadUrl is set to the value obtained from userOptOutURLString()
• Detect if the WebView URL changes to a special URL that indicates Opt-in, or Opt-out and close the WebView
  • Opt-out if the WebView URL = nielsenappsdk://1
  • Opt-in if the WebView URL = nielsenappsdk://0
• Pass the detected URL to the userOptOut() function
  • Example:

    appSdk.userOptOut("nielsenappsdk://1");  // User opt-out
    

Legacy Opt Out example code

public class OptOutActivity extends AppCompatActivity implements IAppNotifier {

WebView webView;
AppSdk appSdk;

  private static final String NIELSEN_URL_OPT_OUT = "nielsenappsdk://1";
  private static final String NIELSEN_URL_OPT_IN = "nielsenappsdk://0";
 
//  Within your app you would provide your User the option to Opt Out.
//  Perhaps via a toggle or button
//  This is separate from Limit Ad Tracking 

      let urlStr = navigationAction.request.url?.absoluteString

        if(urlStr == NIELSEN_URL_OPT_OUT || urlStr == NIELSEN_URL_OPT_IN){
            let appApi = self.nielsenApi
            appApi?.userOptOut(urlStr)
}

Retrieve current Opt-Out preference

Whether the user is opted out viaOS-level Opt-out or via App-level Opt-out, the current Opt-Out status as detected by the SDK is available via the getOptOutStatus() property in the Nielsen Android SDK API,

Required Privacy Links

Users must either have access to the "About Nielsen Measurement" page, or have similar text available within the native app. Include "About Nielsen Measurement" and "Your Choices" link in the Privacy Policy / EULA or as a button near the link to the app's Privacy Policy.

In addition, the following text must be included in your app store description.

"Please note: This app features Nielsen’s proprietary measurement software which contributes to market research, like Nielsen’s TV Ratings. Please see http://priv-policy.imrworldwide.com/priv/mobile/us/en/optout.html for more information"

Webview Example

The below code is an example of displaying the Nielsen Privacy page to the user.

public class OptOutActivity extends AppCompatActivity implements IAppNotifier {

    WebView webView;
    AppSdk appSdk;

    @Override
    public void onCreate(@Nullable Bundle savedInstanceState) {
        super.onCreate(savedInstanceState);
        setContentView(R.layout.activity_optout);
        webView = (WebView) findViewById(R.id.webView);

        webView.getSettings().setJavaScriptEnabled(true);

        webView.setWebViewClient(new WebViewClient() {
            @SuppressWarnings("deprecation")
            @Override
            public void onReceivedError(WebView view, int errorCode, String description, String failingUrl) {
                Toast.makeText(OptOutActivity.this, description, Toast.LENGTH_SHORT).show();
            }
            @TargetApi(android.os.Build.VERSION_CODES.M)
            @Override
            public void onReceivedError(WebView view, WebResourceRequest req, WebResourceError rerr) {
                // Redirect to deprecated method, so you can use it in all SDK versions
                onReceivedError(view, rerr.getErrorCode(), rerr.getDescription().toString(), req.getUrl().toString());
            }
        });

        NielsenInit nielsenInit = new NielsenInit();
        appSdk = nielsenInit.initAppSdk(getApplicationContext(), this);
        //Getting the optPut URL from eventTracker
        String url = appSdk.userOptOutURLString();
        webView.loadUrl(url);
    }