| Parameter Name |
Description |
Required for Computer/Mobile (C/M) |
Required for CTV |
Example Value
|
| session_id |
Unique, client-generated value that represents uninterrupted app interaction by no greater than 30 minutes. Must match session_id in other files |
✔ |
Required |
R487421B-XXXX-YYYY-3343-E3BBB46E44F2
|
| device_id |
Mobile Ad ID (IDFA, ADID), Connected Device ID. Should not be the user ID. If hashing required, SHA-256 is preferred |
Required |
Preferred if available |
A487421B-XXXX-YYYY-8343-E3BBB66E44F2
|
| is_device_id_hashed |
If device_id is SHA-256: hashed = 1, else = 0 |
✔ |
✔ |
0, 1
|
| hem_sha256 |
SHA-256 hashed email Note: email normalization rules applied before hashing |
✔ |
✔ |
55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78BB620053FD81DC4335C
|
| country |
Country of delivery ISO 3166 ALPHA-2 (US, CA, etc.) |
Preferred, else derived from IP |
Preferred, else derived from IP |
US
|
| uoo |
User opt out flag (demographic measurement – based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” setting): 0 = not-opted-out, 1 = opt-out |
✔ |
✔ |
0, 1
|
| timestamp |
Server Unix time in milliseconds (UTC) when exposure occurs
|
✔ |
✔ |
1548395046744
|
| param |
desc |
✔ |
✔ |
Example
|
| param |
desc |
✔ |
✔ |
Example
|
| param |
desc |
✔ |
✔ |
Example
|