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  • 19:51, 14 May 2025 Admin talk contribs created page Digital Measurement SEI Ad Exposure Tagless (Created page with "{{Breadcrumb|}} {{Breadcrumb|Digital}} {{Breadcrumb|Digital Ad Ratings}} {{CurrentBreadcrumb}} This document outlines the required specification for facilitating Nielsen ONE advertising measurement, Digital Ad Ratings (DAR) measurement, Ad Effectiveness (MTA, Lift, etc.), and Activation products leveraging the Single Endpoint integration (SEI). Integration specifications for other Nielsen products (DCR, DTVR, etc.) via SEI are available separately. The Single Endpoint...")
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