DAR Paramater Reference: Difference between revisions

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! Parameter Name !! Description !! Required for Computer/Mobile (C/M) !! Required for CTV !! Example Value
! Parameter Name !! Description !! Required for Computer/Mobile (C/M) !! Required for CTV !! Example Value

Revision as of 17:25, 26 May 2023

Parameter Name Description Required for Computer/Mobile (C/M) Required for CTV Example Value
session_id Unique, client-generated value that represents uninterrupted app interaction by no greater than 30 minutes. Must match session_id in other files Required R487421B-XXXX-YYYY-3343-E3BBB46E44F2
device_id Mobile Ad ID (IDFA, ADID), Connected Device ID. Should not be the user ID. If hashing required, SHA-256 is preferred Required Preferred if available A487421B-XXXX-YYYY-8343-E3BBB66E44F2
is_device_id_hashed If device_id is SHA-256: hashed = 1, else = 0 0, 1
hem_sha256 SHA-256 hashed email Note: email normalization rules applied before hashing 55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78BB620053FD81DC4335C
country Country of delivery ISO 3166 ALPHA-2 (US, CA, etc.) Preferred, else derived from IP Preferred, else derived from IP US
uoo User opt out flag (demographic measurement – based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” setting): 0 = not-opted-out, 1 = opt-out 0, 1
timestamp Server Unix time in milliseconds (UTC) when exposure occurs 1548395046744
param desc Example
param desc Example
param desc Example