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The Nielsen SDK is one of multiple framework SDKs that Nielsen provides to enable measuring linear (live) and on-demand TV viewing using TVs, mobile devices, etc.
This document outlines the features of the Simplified Nielsen SDK, which is available for use within your APP or online video site, for Digital Content Ratings or DTVR measurement. You are only required to execute one of 4 events. Tell the SDK if you want to track 'content', an 'ad', or a 'static' page load. If an event is sent out of sequence, this new API will put it in the correct order for processing. All of the Standard SDK calls can be replaced with one API call, and one dictionary object, where any value could be another complex dictionary object.
The App SDK is the framework for mobile application developers to integrate Nielsen Measurement into their media player applications. It supports a variety of Nielsen Measurement Products like Digital in TV Ratings, Digital Content Ratings ([[DCR & DTVR]]), and [[Digital Ad Ratings]] (DAR). Nielsen SDKs are also equipped to measure static content and can track key life cycle events of an application like:
*Application launch events and how long app was running
*Time of viewing a sub section / page in the application.
 
If the content being played contains ID3 tags, when played on a mobile device or within a browser, these tags can be sent to Nielsen for collection/processing via the Nielsen SDK.

Latest revision as of 03:12, 6 April 2022

Overview

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This guide is for the Simplified SDK which has now been replaced by our Global App SDK. As of Sept 21, 2021 the Nielsen Global App SDK was moved to a public repository. Details can be found on the Software Download Page.

This document outlines the features of the Simplified Nielsen SDK, which is available for use within your APP or online video site, for Digital Content Ratings or DTVR measurement. You are only required to execute one of 4 events. Tell the SDK if you want to track 'content', an 'ad', or a 'static' page load. If an event is sent out of sequence, this new API will put it in the correct order for processing. All of the Standard SDK calls can be replaced with one API call, and one dictionary object, where any value could be another complex dictionary object.