iOS SpecialNotes for iOS14

From Engineering Client Portal

Special Notes regarding iOS14

Permission to Track

Apple recently released a new policy on consent requirements, that require the user's permission, to track them using their device's advertising identifier (IDFA). To request the user's permission, use the AppTrackingTransparency framework. The ID for Vendors (IDFV), may be used for analytics across apps from the same content provider. The IDFV may not be combined with other data to track a user across apps and websites owned by other companies unless you have been granted permission to track by the user.

For more information, see:

More detailed information on how the Nielsen SDK versions work with the AppTrackingTransparency framework is located on our DCR Video iOS14 Migration page.

App store privacy questionnaire

As of April 22nd, 2021, any app submitted to the app store will need to provide information about your app's privacy practices, including the practices of third-party partners such as Nielsen, through App Store Connect. Nielsen has created a guide which is titled, User Privacy and Data Use to make information about Nielsen’s data collection practices available to clients who use the Nielsen Digital SDK and Nielsen tags. The guide is organized using headings of the App privacy details on the App Store (as of December 7th, 2020) webpage for convenience.