iOS SDK App Privacy
From Engineering Client Portal
Contact: privacy.department@nielsen.com
Last Updated: 3rd February, 2021
Introduction
As of December 8th, 2020 Apple is requiring that any new apps submitted to the App Store complete an updated submission process that requests information about an app’s privacy practices, including the practices of third-parties whose code may be integrated into an app.
Please refer to Apple’s developer site for more details: https://developer.apple.com/app-store/app-privacy-details/
Nielsen has put together this document to make information about Nielsen’s data collection practices available to clients who use the Nielsen Digital SDK and Nielsen tags.
The document is organized using headings of the App privacy details on the App Store (as of December 7th, 2020) webpage for convenience.
Important: This information is provided for convenience only and is only applicable to the Nielsen Digital SDK and/or the Nielsen tag. Clients are responsible for their own apps and their own submissions to the app store. Please refer to Nielsen’s Privacy Statement for Digital Measurement if you would like more information about Nielsen’s data collection practices: Digital Measurement Privacy Statement – Nielsen.
Data Collection
Nielsen as a third-party, provides analytics based reporting services to publisher clients.
Optional Disclosure
Publisher clients collect and pass data to Nielsen for the purpose of advertising measurement and content measurement.
Types of Data
Per the list of data items presented to the publisher during the App certification process on https://developer.apple.com/app-store/app-privacy-details/, the following table discloses those data items that Nielsen requests publisher Apps pass to Nielsen.
Data Type Name | Collected by Nielsen Digital SDK? |
Notes |
---|---|---|
Contact Info | ||
Name | No | |
Email Address | No | |
Phone Number | No | |
Physical Address | No | |
Other User Contact Info | No | |
Health & Fitness | ||
Health | No | |
Fitness | No | |
Financial Info | ||
Payment Info | No | |
Credit Info | No | |
Other Financial Info | No | |
Location | ||
Precise Location | No | |
Coarse Location | No | |
Sensitive Info | ||
Sensitive Info | No | |
Contacts | ||
Contacts | No | |
User Content | ||
Emails or Text Messages | No | |
Photos or Videos | No | |
Audio Data | No | |
Gameplay Content | No | |
Customer Support | No | |
Other User Content | No | |
Browsing History | ||
Browsing History | No | |
Search History | ||
Search History | No | |
Identifiers | ||
User ID | No | |
Device ID | Yes | Advertiser ID / IDFA, IDFV |
Purchases | ||
Purchase History | No | |
Usage Data | ||
Product Interaction | Yes | Private, publisher encoded metadata representing video content (Program, Episode, Genre, …), video playback start time, video playback end time |
Advertising Data | Yes | Publisher / advertiser encoded metadata representing an advertising creative |
Other Usage Data | Yes | IP Address, User Agent, Nielsen Identifier, Limited Ad Tracking status |
Diagnostics | ||
Crash Data | No | |
Performance Data | No | |
Other Diagnostic Data | No |