Template:DCR Content Metadata

Keys	Description	Values	Required	Provider
type	Type of asset	For Video use: content For Static or text static	Yes	Nielsen
assetid	Unique ID assigned to asset Note: Refrain from using the following special characters (Special Characters).	Examples: BBT345a234 CBSs5e234F2021	Yes	Client
program	Complete program or movie title (no abbreviations or shorthand) Note: there is a 25 character limit.	The Big Bang Theory TheBigBangTheory The Dark Knight TheDarkKnight	Yes	Client
title	Episode title with season and episode number (40 character limit) (Formats accepted: S01E03, S1E3, S1 E3).	Examples: The Pants Alternative S03E18 The Pants Alternative S3E18 The Pants Alternative S3 E18 Can also accept: S3E18 Not Valid: 318 or 0318	Yes	Client
crossId1	Gracenote TMS ID (If available) should be passed for all telecasted content for clients using the Gracenote solution for proper matching purposes. Note: The TMS ID will be a 14 character string. Normally leading with 2 alpha characters ('EP', 'MV', 'SH' or 'SP'), followed by 12 numbers.	The TMS ID will be a 14 character string. Normally being with 'EV,' 'EP', 'SH', 'SP', or 'MV' Followed by 12 numbers after the initial two letter prefix. The Giant Morning Show: SH009311820022 The Pants Alternative Episode : EP009311820061	Optional	Nielsen
crossId2	Populated by content distributor to contribute viewing from that distributor to the given content originator.	Custom For a full list of acceptable values, please contact your Nielsen reprentative.	Yes, for distributors	Nielsen
length	Length of content in seconds Note: Integers and decimal values are acceptable for the length parameter.	Examples: For standard VOD content - 300 to represent 5 minutes, 1320 to represent 22 minutes, etc. If DAI live stream of a discrete program (Live Event/Sporting Event), pass length of content. See example for standard VOD content above. If unknown DAI live steam, pass a value of 0.	Yes	Client
airdate	Original broadcast or release date for the program For USA, date should be EST Outside USA, date should be local time. If not applicable or available, original broadcast or release date for the Program.	Acceptable Formats: YYYY-MM-DDTHH:MI:SS YYYY-MM-DDHH:MI:SS YYYY-MM-DDTHH:MI:SS+xx:xx YYYY-MM-DDTHH:MI:SS-xx:xx YYYYMMDDHH:MI:SS YYYYMMDD HH:MI:SS MM-DD-YYYY MM/DD/YYYY YYYYMMDD	Yes	Client
isfullepisode	Full episode flag to identify differences between long form content.	y- full episode, n- non full episode(clip,teaser,promo,etc.) Also accept: lf or yes- longform sf or no- shortform	Yes	Nielsen
adloadtype	Type of ad load: 1 Linear – matches TV ad load 2 Dynamic – Dynamic Ad Insertion (DAI)	2 - DCR measures content with dynamic ads	Yes	Nielsen
segB	One of two custom segment for the clients granular reporting within a brand.	Examples: Genre - horror, comedy, etc. Timeslot - primetime, daytime, etc. News type - breakingnews, weather, etc.	Optional	Client
segC	One of two custom segment for the clients granular reporting within a brand.	Examples: Genre - horror, comedy, etc. Timeslot - primetime, daytime, etc. News type - breakingnews, weather, etc.	Optional	Client

Custom segments (segB and segC) can be used to aggregate video and/or static content within a single Brand to receive more granular reports within a brand.

Examples regarding usage of segments within SDK:

• All comedy clips and stories for a Brand rolled into a "Comedy" segment
• genre grouping content by Comedy vs. Drama
• group related Text + Video content - i.e. for a show that has a lot of - static pages associated with it
• packaging based on how clients sell inventory
• grouping related types of content either by genre, category or platform.