Template

Template:US Metadata

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DCR and DTVR require various levels of data. Please select the tab for the product you are interested in reviewing.

DCR

Digital Content Ratings

Parameter Description Supported values Example
event Event identifier

String: playhead, pause, complete, adStop 

"event":"playhead"
type Determines the metadata object

that should be used for crediting.

String:
content, ad, static 

"type":"content"
metadata Object that holds metadata values of specific types

Detailed in tables below

Object 
"metadata":{ 
   "content": <content metadata object>,
   "ad": <ad metadata object>,
   "static": <static metadata object>
 },
playheadPosition Playhead value as reported by video player. Unix timestamp (seconds since Jan-01-1970 UTC) for live video. String

Position value is Unix timestamp (live): "playheadPosition":"1542797780"

Position value is playhead:

"playheadPosition":"10"

Content Metadata

Content metadata sent for every playheadPosition update.

Key Description Example Required
assetName name of program (100 character limit) "MyTest789" Yes
assetid unique ID assigned to asset "B66473" Yes
length length of content in seconds "3600" (0 for live stream or unknown) Yes
program name of program (100 character limit) "MyProgram" Yes
segB custom segment B ¹ "CustomSegmentValueB" No
segC custom segment C ¹ "segmentC" No
title name of program (100 character limit) "S2,E3" Yes
type 'content', 'ad', 'static' 'content' Yes
section Unique Value assigned to page/site section "HomePage" Yes
airdate the airdate in the linear TV ² "20180120 10:00:00" Yes
isfullepisode full episode flag "y"- full episode, "n"- not a full episode Yes
crossId1 standard episode ID "Standard Episode ID" Yes
crossId2 content originator (only required for distributors) Provided by Nielsen Yes (if distributor)
adloadtype linear ("1") vs dynamic ("2") ad model "1" Yes

¹ Custom segments (segB and segC) can be used to aggregate video and/or static content within a single brand to receive more granular reports.
² Acceptable Air Date Formats: 

YYYYMMDD HH24:MI:SS
YYYYMMDDHH24MISS
YYYY-MM-DDTHH:MI:SS
YYYY-MM-DDHH:MI:SS 
YYYYMMDDHH:MI:SS
MM-DD-YYYY
YYYYMMDD HH:MI:SS


For USA all times should be EST, for all other countries Local Time. Below is a sample event for DCR. If there are no ad or static values, the values for these keys can be left as blank/null. 

{ 
"event": "playhead",
"type": "content",
"metadata": { 
  "content":{
    "assetName":"Big Buck Bunny",
    "assetid":"B66473",
    "length":"3600",
    "program":"MyProgram",
    "segB":"CustomSegmentValueB",
    "segC":"segmentC",
    "title":"S2,E3",
    "type":"content",
    "section":"cloudApi_app",
    "airdate":"20180120 10:00:00",
    "isfullepisode":"y",
    "crossId1":"Standard Episode ID",
    "crossId2" :"Content Originator",
    "adloadtype":"2"},
"ad": {},
"static": {}
},
"playheadPosition": "",
}

DTVR

Digital TV Ratings info

Parameter Description Supported values Example
event Event identifier

String: playhead,pause,complete, adStop 

"event":"playhead"
type Determines the metadata object that should be used for crediting.

String:
content, ad, static 

"type":"content"
metadata Object that holds metadata values of specific types.

Detailed in tables below

Object 
"metadata":{ 
   "content": <content metadata object>,
   "ad": <ad metadata object>,
   "static": <static metadata object>
 },
playheadPosition Playhead value or Unix timestamp String

Position value is Unix timestamp: "playheadPosition":"1501225191747"

Position value is playhead:

"playheadPosition":"10"

id3Data Nielsen ID3 payload String

"id3Data": "www.nielsen.com/065H2g6E7ZyQ5UdmMAbbpg ==/_EMc37zfVgq_8KB7baUYfg==/ADQCAmgV1Xyvnynyg60 kZO_Ejkcn2KLSrTzyJpZZ-QeRn8GpMGTWI7-HrEKzghxyzC yBEoIDv2kA2g1QJmeYOl5GnwfrLDVK2bNLTbQxr1z9VBfxa hBcQP5tqbjhyMzdVqrMKuvvJO1jhtSXa9AroChb11ZUnG1W VJx2O4M=/33648/22847/00"

Content Metadata

Content metadata sent for every playheadPosition update.

Key Description Example Required
channelName name of program (32 character limit) "MyTest789" Yes
type 'content', 'ad', 'static' "content" Yes
adModel linear ("1") vs dynamic ("2") ad model "1" Yes

Below is a sample event for DTVR. If there are no ad or static values, the values for these keys can be left as blank/null. 

{ 
"event": "playhead",
"type": "content",
"metadata": { 
  "content":{
    "adModel":"1",
    "channelname":"channel1"
  },
"ad": {},
"static": {}
},
"playheadPosition": "",
"id3Data": "www.nielsen.com/065H2g6E7ZyQ5UdmMAbbpg==/_
EMc37zfVgq_8KB7baUYfg==/ADQCAmgV1Xyvnynyg60kZO_Ejkcn
2KLSrTzyJpZZ-QeRn8GpMGTWI7-HrEKzghxyzCyBEoIDv2kA2g1Q
JmeYOl5GnwfrLDVK2bNLTbQxr1z9VBfxahBcQP5tqbjhyMzdVqrMK
uvvJO1jhtSXa9AroChb11ZUnG1WVJx2O4M=/33648/22847/00"
}

DCR & DTVR

Applies to DCR and DTVR

Parameter Description Supported values Example
event Event identifier

String: playhead, pause, complete, adStop 

"event":"playhead"
type Determines the metadata object that should be used for crediting.

String:
content, ad, static 

"type":"content"
metadata Object that holds metadata values of specific types

Detailed in tables below

Object 
"metadata":{ 
   "content": <content metadata object>,
   "ad": <ad metadata object>,
   "static": <static metadata object>
 },
playheadPosition Playhead value or Unix timestamp (seconds since Jan-01-1970 UTC) String

Position value is Unix timestamp: "playheadPosition":"1501225191747"

Position value is playhead:

"playheadPosition":"10"

id3Data Nielsen ID3 payload Object

"id3Data": "www.nielsen.com/065H2g6E7ZyQ5UdmMAbbpg ==/_EMc37zfVgq_8KB7baUYfg==/ADQCAmgV1Xyvnynyg60 kZO_Ejkcn2KLSrTzyJpZZ-QeRn8GpMGTWI7-HrEKzghxyzC yBEoIDv2kA2g1QJmeYOl5GnwfrLDVK2bNLTbQxr1z9VBfxa hBcQP5tqbjhyMzdVqrMKuvvJO1jhtSXa9AroChb11ZUnG1W VJx2O4M=/33648/22847/00"

ottData Object that holds OTT information Object 
"ottData": {
   "ottStatus": 1,
   "ottType": casting,
   "ottDevice": chromecast,
   "ottDeviceID": 1234
}

Content Metadata

Content metadata sent for every playheadposition update.

Keys Description Example Required
length length of content in seconds seconds (0 for live stream) Yes
type "content", "ad", "static" "content" Yes
adModel linear vs dynamic ad model 1=Linear

2=Dynamic Ads

custom
adloadtype DCR Ad Model 1=Linear

2=Dynamic Ads

custom

+ Custom segments (segB and segC) can be used to aggregate video and/or static content within a single Brand to receive more granular reports within a brand.
++ Acceptable Air Date Formats: 

YYYYMMDD HH24:MI:SS
YYYYMMDDHH24MISS
YYYY-MM-DDTHH:MI:SS
YYYY-MM-DDHH:MI:SS 
YYYYMMDDHH:MI:SS
MM-DD-YYYY
YYYYMMDD HH:MI:SS


Below is a sample event for DCR/DTVR joint integration. If no ad or static values, these can be left as blank/null. 

{ 
"event": "playhead",
"type": "content",
"metadata": { 
  "content":{
    "type":"content",
    "length":"0",
    "adModel":"1",
    "adloadtype":"1"},
  "ad": {},
  "static": {}
},
"playheadPosition": "",
"id3Data": "www.nielsen.com/065H2g6E7ZyQ5UdmMAbbpg==/_
EMc37zfVgq_8KB7baUYfg==/ADQCAmgV1Xyvnynyg60kZO_Ejkcn
2KLSrTzyJpZZ-QeRn8GpMGTWI7-HrEKzghxyzCyBEoIDv2kA2g1Q
JmeYOl5GnwfrLDVK2bNLTbQxr1z9VBfxahBcQP5tqbjhyMzdVqrMK
uvvJO1jhtSXa9AroChb11ZUnG1WVJx2O4M=/33648/22847/00"
}
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