DAR Tagging UI Guide

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The purpose of this guide is to instruct users on how to execute campaign creation and tagging generation using the Nielsen Campaign Management Interface (CMI).

Campaign Creation

Logging into CMI

1. Open the email from Nielsen with your login credentials (check your “Junk” folder if you do not see it in your inbox)
2. Once logged in and on the campaign landing page, select “Campaigns” from the dropdown menu and select “Create New Campaign”

Tagging UI

Step 1: Background

Campaign Name: Enter a unique campaign name

Tip: It is best for this to mimic the campaign name in your Ad Server

Digital Ad Ratings: Select Digital Ad Ratings (DAR)

Date Range: Select campaign duration. Start date should mirror the date of the media launch. If your campaign date range requires extension later on, please contact the Nielsen Technical Services team (digitaltam@nielsen.com) minimum 3 days in advance prior to the campaign end date to have it extended

Campaign Contact: Enter the main Ad Ops/Media Planning contact for this campaign (phone number is optional)

Step 2: Advertiser(s)

Brand / Advertiser: Enter the brand / advertiser name. It is important to be as specific as possible

Campaign Target Gender: Select the campaign target gender

Campaign Target Age Group: Select the age range for the campaign’s target audience

Step 3: Ad Server(s)

Ad Server(s): Enter all applicable ad servers where the creatives will be hosted. Select “Site Served” if you are trafficking 1x1 tags directly through the publisher site

Collection Countries: Enter the list of countries from where the campaign will be delivering impressions

Primary Reporting Country: Enter the country where the majority of impressions will be served

Site Served Sites: If “Site Served” is selected as the ad server, you will be required to add the site/network, and the number of site served placements

Site/Network: Enter the site(s)/network(s) where impressions will be served. Please contact the Nielsen Technical Services team (digitaltam@nielsen.com) if the site is not available, or if new sites need to be added once campaign is in flight and in “Running” status

Note: pay attention to the “Notes” section for any site caveats

Site Served Placements: Select the number of site served tags needed for the site/network