Sweden SDK Metadata

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Digital Metadata

Digital Metadata can pass through key values using the Nielsen reserved keys. The keys and values are listed by the product below.

Content Metadata

Nielsen Key	MMS Attribute Name/Field Name	Description	Values	Required
type		type of asset	"content"	yes
assetid	Content ID, mms_tid	unique ID assigned to an asset within the same media house.	For content on simulcast channels, this has a standard format: simulcast_channelnumber (Example for Channel TV4, the expected value is: simulcast_29). A complete list of channel reference libraries with channel numbers is on the MMS homepage For VoDs, it does not need to follow the simulcast_channelnumber format. Length limit: 20 characters. no special characters	yes
length	Clip Length, ns_st_cl	length of content in seconds	Length of content in seconds. - for 24/7 live stream, 86400 - for event-Live streams, the planned length - for VoD, video length	yes
client_passthrough_parameters	MMS Values, mms_values	pass-through parameters	For clients that provide DAI (dynamic ad insertion) service, this has a standard format: origcode=channelnumber. Example: origcode=29 See the complete list of channel reference library with the channel number on MMS homepage	mandatory for clients that have DAI service (Telia, Telenor, Canal-digital, Comhem, Boxer, Sappa, Discovery, Cmore)
program	Program Name, ns_st_pr	program name	custom example: leif-och-billy	yes
title	Episode Name, ns_st_ep	episode name	custom example: en-ny-tjej-i-byn	yes
title_playlist	Title Playlist, ns_st_pl	playlist reference as a string	string value with playlist name for example: barn	yes
mms_premium	MMS Premium, mms_premium	identify premium level via yes or no	"yes" or "no"	yes
is_auto_play	Auto Start, mms_auto	identify if autoplay is enabled on the video	"yes" or "no"	yes
mms_window	MMS Window, mms_windowsize	player window size	example: 1920x1200	yes
plugv	Player Version, ns_st_mv	player version. increment by 1 for each new version.	alphanumeric Example: 1.0.1	yes
playerv	Mediaplayer, ns_st_mp	player identifier	alphanumeric Example: HTML5, JW Player, Sonic	yes

Example of metadata object for content:

var contentMetadataObject = {
  "type": "content", 
  "assetid": "simulcast_29",
  "program": "leif-och-billy",
  "title": "en-ny-tjej-i-byn",
  "length": "3359",
  "title_playlist": "barn",
  "mms_premium": "yes",
  "is_auto_play": "yes",
  "mms_window": "1900x1290",
  "plugv": "1.0.1",
  "playerv": "Sonic",
  "client_passthrough_parameters": "origcode=29"
};

Ad Metadata

Nielsen Key	MMS Attribute Name/Field Name	Description	Values	Required
type	Ad Type, ns_st_ad	type of ad	preroll, midroll, postroll, "ad" if specific ad type cannot be identified.	yes
assetid	Content ID, mms_tid	unique ID assigned to asset within same mediahouse.	For content on simulcast channels, this has a standard format: simulcast_channelnumber (Example for Channel TV4, the expected value is: simulcast_29). A complete list of channel reference libraries with channel numbers is on the MMS homepage For VoDs, it does not need to follow the simulcast_channelnumber format. Length limit: 20 characters. no special characters	yes
length	Clip Length, ns_st_cl	length of content in seconds	Length of ad in seconds.
client_passthrough_parameters	MMS Values, mms_values	pass-through parameters	For clients that provide DAI (dynamic ad insertion) service, this has a standard format: origcode=channelnumber. Example: origcode=29 See the complete list of channel reference library with the channel number on MMS homepage	mandatory for clients that have DAI service (Telia, Telenor, Canal-digital, Comhem, Boxer, Sappa, Discovery, Cmore)
program	Program Name, ns_st_pr	program name	custom example: leif-och-billy	yes
title	Episode Name, ns_st_ep	episode name	custom example: en-ny-tjej-i-byn	yes
is_auto_play	Auto Start, mms_auto	identify if autoplay is enabled on the video	"yes" or "no"	yes
mms_window	MMS Window, mms_windowsize	player window size	example: 1920x1200	yes
plugv	Player Version, ns_st_mv	player version. increment by 1 for each new version.	alphanumeric Example: 1.0.1	yes
playerv	Mediaplayer, ns_st_mp	player identifier	alphanumeric Example: HTML5, JW Player, Sonic	yes
film_code	Example	Example	Example	yes
is_programmatic	Example	Example	Example	yes
mms_thirdparty	Example	Example	Example	yes
ad_server_name	Example	Example	Example	yes
break_position	Position in Break, ns_st_an	placement in ad break. It is passed by ad servers.	custom with the following format: {ad placement}/{total number of ads in an ad break} Example: 2/5, the second ad in an ad break with 5 ads. || yes