DAR Paramater Reference: Difference between revisions

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[[Category:Digital]]
[[Category:Digital]]


The purpose of this document is to describe all necessary data inputs for Nielsen to conduct ad measurement on ''Computer Mobile'' and ''Connected TV'' platforms.  
The purpose of this document is to describe all necessary data inputs for Nielsen to conduct ad measurement on ''Computer, Mobile'' and ''Connected TV'' platforms.  


== Mandatory campaign metadata From Nielsen CMI ==
== Mandatory campaign metadata From Nielsen CMI ==
{| class="wikitable sortable" style="table-layout: fixed; width:100%;"
{| class="wikitable sortable" style="table-layout: fixed; width:100%;"
|-
|-
! style="width: 15%;" | Parameter Name
! style="width: 11%;" | Param Name
! style="width: 7%;" | Legacy Parameter Name
! style="width: 10%;" | Legacy Parameter Name
! style="width: 20%;" | Description
! style="width: 30%;" | Description
! style="width: 10%;" | Required for Computer / Mobile (C/M)
! style="width: 10%;" | Required for Computer / Mobile (C/M)
! style="width: 10%;" | Required for CTV
! style="width: 10%;" | Required for CTV
!| Example Value
!| Example Value
|-
|-
| Client ID || ci || || ✔ || ✔ || <code>nlsnci123</code>
| client_id || ci || The ID that is associated with the DAR account that processed tag data is associated with. Will always be hardcoded to a Nielsen generated value that comes from the Nielsen campaign management system || ✔ || ✔ || <code>nlsnci123</code>
|-
|-
| Ad Server || am || || ✔ || ✔ || <code>3</code>
| ad_server || am || ad server participating on the campaign media-plan. This is an internal Nielsen generated value when the ad server is indicated on the campaign during setup || ✔ || ✔ || <code>3</code>
|-
|-
| campaign_id || ca || Custom campaign hierarchy mapping to Campaign id || ✔ || ✔ || <code>1234567</code>
| campaign_id || ca || Custom campaign hierarchy mapping to Campaign id || ✔ || ✔ || <code>1234567</code>
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| campaign_id || ca || Custom campaign hierarchy mapping to Campaign id || ✔ || ✔ || <code>1234567</code>
| campaign_id || ca || Custom campaign hierarchy mapping to Campaign id || ✔ || ✔ || <code>1234567</code>
|-
|-
| at || at || Fixed value || ✔ || ✔ || <code>view</code>
| action_type || at || Fixed value "view" || ✔ || ✔ || <code>view</code>
|-
|-
| rt || rt || Fixed value || ✔ || ✔ || <code>banner</code>
| resource_type || rt || Fixed value "banner" || ✔ || ✔ || <code>banner</code>
|-
|-
| st || st || Fixed value || ✔ || ✔ || <code>image</code>
| subresource_type || st || Fixed value "image" || ✔ || ✔ || <code>image</code>
|}
|}


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{| class="wikitable sortable" style="table-layout: fixed; width:100%;"
{| class="wikitable sortable" style="table-layout: fixed; width:100%;"
|-
|-
! style="width: 15%;" | Parameter Name
! style="width: 11%;" | Param Name
! style="width: 7%;" | Legacy Parameter Name
! style="width: 10%;" | Legacy Parameter Name
! style="width: 20%;" | Description
! style="width: 30%;" | Description
! style="width: 10%;" | Required for Computer / Mobile (C/M)
! style="width: 10%;" | Required for Computer / Mobile (C/M)
! style="width: 10%;" | Required for CTV
! style="width: 10%;" | Required for CTV
!| Example Value
!| Example Value
|-
|-
| session_id || || Unique, client-generated value that represents uninterrupted app interaction by no greater than 30 minutes. Must match session_id in other files || ✔ || ✔ || <code>R487421B-XXXX-YYYY-3343-E3BBB46E44F2</code>
| session_id || impid || Unique, client-generated value that represents uninterrupted app interaction with content with gaps no greater than 30 minutes. || ✔ || ✔ || <code>R487421B-XXXX-YYYY-3343-E3BBB46E44F2</code>
|-
|-
| device_id || c9 || Mobile Ad ID (IDFA, ADID), Connected Device ID. Should not be the user ID. || ✔ || Preferred if available || <code>A487421B-XXXX-YYYY-8343-E3BBB66E44F2</code>
| device_id || c9 || Mobile Ad ID (IDFA, ADID), Connected Device ID. Should not be the user ID. || ✔ || Preferred if available || <code>A487421B-XXXX-YYYY-8343-E3BBB66E44F2</code>
|-
|-
| provider_id || provid || This is a unique and persistent identifier supplied by the provider of the connected device content, which represents the device that is exposed to the ad. This is equivalent to the advertiser ID on mobile devices. Note: This ID must match across all data and reference assets sent to Nielsen (Experian match, viewing data, etc.) ||  || ✔ || <code>ab1cdef2-gh34-56ij-kl78-opq</code>
| publisher_id || pubid || This is a unique and persistent identifier supplied by the publisher of the connected device content, which represents the user that is exposed to the ad. This is equivalent to the advertiser ID on mobile devices. ||  || ✔ || <code>ab1cdef2-gh34-56ij-kl78-opq</code>


<!--
<!--
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| address || || Registration address ||  || ✔<br>if HEM unavailable || <code>625 6th Ave, New York, NY 10011</code>
| address || || Registration address ||  || ✔<br>if HEM unavailable || <code>625 6th Ave, New York, NY 10011</code>
|-
|-
| hem_sha256 || hem_sha256 || SHA-256 hashed email Note: [[#Email Normalization]] rules applied before hashing || ✔ || ✔ || <code>55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78BB620053FD81DC4335C</code>
| country || || Country of delivery ISO 3166 ALPHA-2 (US, CA, etc.)  || Preferred, else derived from IP || Preferred, else derived from IP || <code>US</code>
-->
-->
|-
| country ||  || Country of delivery ISO 3166 ALPHA-2 (US, CA, etc.)  || Preferred, else derived from IP || Preferred, else derived from IP || <code>US</code>
|-
|-
| uoo || uoo || User opt out flag (demographic measurement – based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” setting): 0 = not-opted-out, 1 = opt-out || ✔ || ✔ || <code>0</code>, <code>1</code>
| hem_sha256 || hem_sha256 || SHA-256 hashed email Note: [[#Email Normalization]] rules applied before hashing || Preferred || Preferred || <code>55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78<br>BB620053FD81DC4335C</code>
|-
|-
| timestamp || || Server Unix time in milliseconds (UTC) when exposure occurs
| uoo || uoo || User opt out flag based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” in mobile setting). This is an indicator for users who have opted out of ad tracking on their app and/or device. The absence of uoo in the tag is interpreted as an implicit opt-in (ie. not opted out). Nielsen offers an opt out from DAR measurement as described in the [https://www.nielsen.com/legal/privacy-principles/digital-measurement-privacy-statement/?lang=en-us Nielsen privacy policy]. Nielsen requires each application that contains active Nielsen measurement software to disclose that measurement software is included in that app, and provide access to an opt out mechanism: 0 = not-opted-out, 1 = opt-out || ✔ || ✔ || <code>0</code>, <code>1</code>
|| ✔ || ✔ || <code>1548395046744</code>
|-
|-
| publisher_user_id || || Publisher-specific (first party) user ID (must remain persistent indefinitely. || ✔<br>required for publishers || ✔<br>required for publishers || <code>ed36968977606872e4312943c218568123786342</code>
| publisher_user_id || || Publisher-specific (first party) user ID (must remain persistent indefinitely. || ✔<br>required for publishers || ✔<br>required for publishers || <code>ed36968977606872e4312943c218568123786342</code>
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|-
|-
| dar_url || || The DAR URL for the specific Nielsen campaign to be tracked. In cases of 3rd party DAR RULs, this URL should be intercepted and unaltered by the publisher/provider. || ✔ || ✔ || <code>http://secure-gl.imrworldcwide.com/cgi-bin/m?ca=nlsn1234&cr=678&ce=abc&pc=12345&ci=nlsnci123&am=1&at=view&rt=banner&st=image&r=12345</code>
| dar_url || || The DAR URL for the specific Nielsen campaign to be tracked. In cases of 3rd party DAR RULs, this URL should be intercepted and unaltered by the publisher/provider. || ✔ || ✔ || <code>http://secure-gl.imrworldcwide.com/cgi-bin/m?ca=nlsn1234&cr=678&ce=abc&pc=12345&ci=nlsnci123&am=1&at=view&rt=banner&st=image&r=12345</code>
|-
| advertiser_id || || Publisher Advertiser ID/Account ID (if necessary via API from ad server) || Preferred || Preferred || <code>001C000001MEebYIAT</code>
|-
| advertiser_name || || Publisher Advertiser Name/Account Name || Preferred || Preferred || <code>Account ABC</code>
-->
-->


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| provider_name || prov || Name of the provider supplying the data to Nielsen. ||  || ✔<br>required for providers || <code>Provider 123</code>
| provider_name || prov || Name of the provider supplying the data to Nielsen. ||  || ✔<br>required for providers || <code>Provider 123</code>
|-
|-
| tms_id || || Gracenote program ID ||  || ✔ || <code>EP019890770017</code>
| tms_id || c36 || Gracenote program ID ||  || ✔ || <code>EP019890770017</code>
|-
| gracenote_ch_id || gc_id || Gracenote channel ID ||  || ✔ || <code>123456</code>
|-
| app_name || c42=provapn || This is a publisher supplied value, passed either directly or via the platform provider, which represents the name of the app where the user was exposed to the ad. A separate app name  will be provided for production use. Please request the app name from your Nielsen representative. ||  || ✔ || <code>hoolivideo</code>
|-
|-
| program_name || c43 || Name of program in which the ad was served ||  || ✔ || <code>Name Of TV Show</code>
| program_name || c43 || This is a publisher supplied value, passed either directly or via the provider, which represents the program name of the content where the user was exposed to the ad. It is critical that these values are formatted and passed consistently. These values should be URL encoded. ||  || ✔<br>if tms_id not provided || <code>Name Of TV Show S06+<S06:E13></code>
|-
|-
| original_airtime || || Original broadcast time of content (if applicable) in Unix epoch timestamp format ||  || ✔ || <code>1593633600</code>
| channel_name || ch_name || This is a publisher-supplied value, passed either directly or via the provider, which represents the name of the channel where the user was exposed to the ad. This value should be URL encoded.  ||  || ✔<br>if tms_id not provided|| <code>abc</code>
|-
|-
| advertiser_id || || Publisher Advertiser ID/Account ID (if necessary via API from ad server) || Preferred || Preferred || <code>001C000001MEebYIAT</code>
| publisher_genre || c44=provcg || This is a publisher-supplied value which represents the genre of the content where the user was exposed to the ad. In case multiple genre values are present, delimited values can be passed string in order of relevance. It is critical that these values are formatted and passed consistently. These values should be URL encoded. || || ✔<br>if tms_id not provided|| <code><drama>+<comedy></code>
|-
|-
| advertiser_name || || Publisher Advertiser Name/Account Name || Preferred || Preferred || <code>Account ABC</code>
| program_type || c45=provgencls || TThis is a publisher-supplied value which distinguishes between television and movie content. One of the following two fixed string values (“television” or “movie”) should be passed, depending on the combination being represented. || || ✔<br>if tms_id not provided|| <code>television</code>, <code>movie</code>
|-
|-


<!--
<!--
| original_airtime ||  || Original broadcast time of content (if applicable) in Unix epoch timestamp format ||  || ✔ if tms_id not provided || <code>1593633600</code>
|-
|-
| campaign_name || || Custom campaign hierarchy mapping to Campaign name || Preferred || Preferred || <code>Campaign 1</code>
| campaign_name || || Custom campaign hierarchy mapping to Campaign name || Preferred || Preferred || <code>Campaign 1</code>
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| gdpr_consent || || TC string. Required if Publisher is using TCF framework || Preferred / Required in some markets || Preferred / Required in some markets || <code>CLcVDxRMWfGmWAVAHCENAXCkAKDAADnAABRgA5mdfCKZuYJez-NQm0TBMYA4oCAAGQYIAAAAAAEAIAEgAA.argAC0gAAAAAAAAAAAA</code>
| gdpr_consent || || TC string. Required if Publisher is using TCF framework || Preferred / Required in some markets || Preferred / Required in some markets || <code>CLcVDxRMWfGmWAVAHCENAXCkAKDAADnAABRgA5mdfCKZuYJez-NQm0TBMYA4oCAAGQYIAAAAAAEAIAEgAA.argAC0gAAAAAAAAAAAA</code>
-->
-->
| ip_address || || Plain-text IP address || ✔ || ✔ || <code>86.100.256.123</code>
|-
| device_useragent || || Client-device user agent string || ✔ || ✔ || <code>Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) hrome/84.0.4147.125 Safari/537.36</code>
|-
|-
| os_group || c7 || Operating system of device || Preferred || Preferred || <code>IOS</code>, <code>ANDROID</code>, <code>NA</code>
| os_group || c7 || Operating system of device || Preferred || Preferred || <code>IOS</code>, <code>ANDROID</code>, <code>NA</code>
|-
|-
| device_group || c8=devgrp || desc || ✔ ||✔ || See [[#Device Group]]
| device_group || c8=devgrp || This is the device type where the user was exposed to the ad. Nielsen relies on both the c8 and c10 values to make platform determination; these values must be consistently populated. If c8 or c10 are not present in the tag, then Nielsen collections will infer the device and platform based on the user agent present in the tag. If one of the below values cannot be determined, then the parameter should not be included in the call or should be left empty. || ✔ ||✔ || See [[#Device Group]]
|-
|-
| device_platform || c10=plt || Platform name || ✔ || ✔ || <code>OTT/code>, <code>MBL/code>, <code>DSK</code>
| device_platform || c10=plt || Platform name || ✔ || ✔ || <code>OTT</code>, <code>MBL</code>, <code>DSK</code>
<!--
<!--
|-
|-
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-->
-->
|-
|-
| intid || || Single ID assigned per integration provided by Nielsen || Preferred || Preferred || <code>abc123abc123abc123abc123</code>
| intid || || Single ID assigned per integration provided by Nielsen || ✔ || ✔ || <code>abc123abc123abc123abc123</code>
|-
|-
| app_id || c13=asid || Server App ID provided by Nielsen || ✔ || ✔ || <code>AB57421Z-XXXX-YYYY-8343-FJQBJ26E44NT</code>
| app_id || c13=asid || Server App ID provided by Nielsen || ✔ || ✔ || <code>AB57421Z-XXXX-YYYY-8343-FJQBJ26E44NT</code>
|-
| timestamp || || Server Unix time in milliseconds (UTC) when exposure occurs || ✔ || ✔ || <code>1548395046744</code>
|-
| ip_address || || Plain-text IP address || ✔ || ✔ || <code>86.100.256.123</code>
|-
| device_useragent || || Client-device user agent string || ✔ || ✔ || <code>Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) hrome/84.0.4147.125 Safari/537.36</code>
|}
|}






==== Email Normalization ====
=== Email Normalization ===
The below procedures should be performed before hashing emails:
The below procedures should be performed before hashing emails:
*remove all leading and trailing whitespace
*remove all leading and trailing whitespace
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==== Device Group ====
=== Device Group ===
This is the device type where the user was exposed to the ad. Nielsen relies on both the c8 and c10 values to make platform determination; these values must be consistently populated. If c8 or c10 are not present in the tag, then Nielsen collections will infer the device and platform based on the user agent present in the tag. If one of the below values cannot be determined, then the parameter should not be included in the call or should be left empty.
This is the device type where the user was exposed to the ad. Nielsen relies on both the c8 and c10 values to make platform determination; these values must be consistently populated. If c8 or c10 are not present in the tag, then Nielsen collections will infer the device and platform based on the user agent present in the tag. If one of the below values cannot be determined, then the parameter should not be included in the call or should be left empty.


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* PSX ''(PlayStation devices)''
* PSX ''(PlayStation devices)''
* DVD ''(BluRay & DVD player devices)''
* DVD ''(BluRay & DVD player devices)''
* PHN ''(Mobile phone)''
* UNWN ''(Unknown Device)''


{| class="wikitable"
{| class="wikitable"
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|-
|-
| "AMN"  || STB || Smart TV (STV), Tablet (TAB), Mobile (PHN), Desktop (DSK)
| "AMN"  || STB || Smart TV (STV), Tablet (TAB), Mobile (PHN), Desktop (DSK)
|-
| Example || STB || Smart TV (STV), Tablet (TAB), Desktop (DSK)
|-
| Example || STB || Smart TV (STV)
|}
|}


Note: For OS, “Android” and “iOS” only applicable for Mobile and Tablet devices
Note: For OS, “Android” and “iOS” only applicable for Mobile and Tablet devices

Latest revision as of 16:45, 14 July 2023

Engineering Portal / Digital / Digital Ad Ratings / DAR Paramater Reference

The purpose of this document is to describe all necessary data inputs for Nielsen to conduct ad measurement on Computer, Mobile and Connected TV platforms.

Mandatory campaign metadata From Nielsen CMI

Param Name Legacy Parameter Name Description Required for Computer / Mobile (C/M) Required for CTV Example Value
client_id ci The ID that is associated with the DAR account that processed tag data is associated with. Will always be hardcoded to a Nielsen generated value that comes from the Nielsen campaign management system ✔ ✔ nlsnci123
ad_server am ad server participating on the campaign media-plan. This is an internal Nielsen generated value when the ad server is indicated on the campaign during setup ✔ ✔ 3
campaign_id ca Custom campaign hierarchy mapping to Campaign id ✔ ✔ 1234567
creative_id cr Custom campaign hierarchy mapping Creative id ✔ ✔ 765432
placement_id pc Custom campaign hierarchy mapping to Placement id ✔ ✔ placement_plc0001
campaign_id ca Custom campaign hierarchy mapping to Campaign id ✔ ✔ 1234567
action_type at Fixed value "view" ✔ ✔ view
resource_type rt Fixed value "banner" ✔ ✔ banner
subresource_type st Fixed value "image" ✔ ✔ image

Parameter listing

Param Name Legacy Parameter Name Description Required for Computer / Mobile (C/M) Required for CTV Example Value
session_id impid Unique, client-generated value that represents uninterrupted app interaction with content with gaps no greater than 30 minutes. ✔ ✔ R487421B-XXXX-YYYY-3343-E3BBB46E44F2
device_id c9 Mobile Ad ID (IDFA, ADID), Connected Device ID. Should not be the user ID. ✔ Preferred if available A487421B-XXXX-YYYY-8343-E3BBB66E44F2
publisher_id pubid This is a unique and persistent identifier supplied by the publisher of the connected device content, which represents the user that is exposed to the ad. This is equivalent to the advertiser ID on mobile devices. ✔ ab1cdef2-gh34-56ij-kl78-opq
hem_sha256 hem_sha256 SHA-256 hashed email Note: #Email Normalization rules applied before hashing Preferred Preferred 55C06A30DAA5D5F382FDEB8C702EC57875CC9D91A7C78
BB620053FD81DC4335C
uoo uoo User opt out flag based on OS “Limit Ad Tracking” or “Opt out of Ads Personalization” in mobile setting). This is an indicator for users who have opted out of ad tracking on their app and/or device. The absence of uoo in the tag is interpreted as an implicit opt-in (ie. not opted out). Nielsen offers an opt out from DAR measurement as described in the Nielsen privacy policy. Nielsen requires each application that contains active Nielsen measurement software to disclose that measurement software is included in that app, and provide access to an opt out mechanism: 0 = not-opted-out, 1 = opt-out ✔ ✔ 0, 1
publisher_user_id Publisher-specific (first party) user ID (must remain persistent indefinitely. ✔
required for publishers		 ✔
required for publishers		 ed36968977606872e4312943c218568123786342


publisher_name pub This is a Nielsen-supplied value representing the publisher of the content where the ad was served. ✔ ✔
required for publishers		 HOO
provider_user_id Provider-specific device ID (must remain persistent indefinitely, must match ID in user mapping file, no collisions). ✔
required for providers		 A769C2B-3CBD-5784-852F-C57875CC9D91A
provider_name prov Name of the provider supplying the data to Nielsen. ✔
required for providers		 Provider 123
tms_id c36 Gracenote program ID ✔ EP019890770017
gracenote_ch_id gc_id Gracenote channel ID ✔ 123456
app_name c42=provapn This is a publisher supplied value, passed either directly or via the platform provider, which represents the name of the app where the user was exposed to the ad. A separate app name will be provided for production use. Please request the app name from your Nielsen representative. ✔ hoolivideo
program_name c43 This is a publisher supplied value, passed either directly or via the provider, which represents the program name of the content where the user was exposed to the ad. It is critical that these values are formatted and passed consistently. These values should be URL encoded. ✔
if tms_id not provided		 Name Of TV Show S06+<S06:E13>
channel_name ch_name This is a publisher-supplied value, passed either directly or via the provider, which represents the name of the channel where the user was exposed to the ad. This value should be URL encoded. ✔
if tms_id not provided		 abc
publisher_genre c44=provcg This is a publisher-supplied value which represents the genre of the content where the user was exposed to the ad. In case multiple genre values are present, delimited values can be passed string in order of relevance. It is critical that these values are formatted and passed consistently. These values should be URL encoded. ✔
if tms_id not provided		 <drama>+<comedy>
program_type c45=provgencls TThis is a publisher-supplied value which distinguishes between television and movie content. One of the following two fixed string values (“television” or “movie”) should be passed, depending on the combination being represented. ✔
if tms_id not provided		 television, movie
os_group c7 Operating system of device Preferred Preferred IOS, ANDROID, NA
device_group c8=devgrp This is the device type where the user was exposed to the ad. Nielsen relies on both the c8 and c10 values to make platform determination; these values must be consistently populated. If c8 or c10 are not present in the tag, then Nielsen collections will infer the device and platform based on the user agent present in the tag. If one of the below values cannot be determined, then the parameter should not be included in the call or should be left empty. ✔ ✔ See #Device Group
device_platform c10=plt Platform name ✔ ✔ OTT, MBL, DSK
intid Single ID assigned per integration provided by Nielsen ✔ ✔ abc123abc123abc123abc123
app_id c13=asid Server App ID provided by Nielsen ✔ ✔ AB57421Z-XXXX-YYYY-8343-FJQBJ26E44NT
timestamp Server Unix time in milliseconds (UTC) when exposure occurs ✔ ✔ 1548395046744
ip_address Plain-text IP address ✔ ✔ 86.100.256.123
device_useragent Client-device user agent string ✔ ✔ Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) hrome/84.0.4147.125 Safari/537.36


Email Normalization

The below procedures should be performed before hashing emails:

  • remove all leading and trailing whitespace
  • force lowercase
  • for @gmail.com addresses only:
  • remove dots
  • remove + suffix, including sign

Example: Art.Nielsen+JR@gmail.com → artnielsen@gmail.com


Device Group

This is the device type where the user was exposed to the ad. Nielsen relies on both the c8 and c10 values to make platform determination; these values must be consistently populated. If c8 or c10 are not present in the tag, then Nielsen collections will infer the device and platform based on the user agent present in the tag. If one of the below values cannot be determined, then the parameter should not be included in the call or should be left empty.

Valid values for connected devices are as follows:

  • STV (Smart TVs)
  • STB (Set-top boxes)
  • RKU (Roku devices, excluding SmartTVs)
  • APL (Apple devices)
  • AMN (Amazon devices, excluding SmartTVs)
  • GGL (Google devices, excluding SmartTVs)
  • XBX (Xbox devices)
  • PSX (PlayStation devices)
  • DVD (BluRay & DVD player devices)
Device Group Include Exclude
"APL" (Apple devices) Apple TV Desktop (use DSK), Tablet (TAB), Mobile (PHN)
"AMN" STB Smart TV (STV), Tablet (TAB), Mobile (PHN), Desktop (DSK)

Note: For OS, “Android” and “iOS” only applicable for Mobile and Tablet devices

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