iOS SDK App Privacy

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User Privacy and Data Use

This document is Nielsen Confidential Information and subject to the confidentiality agreements in place between Nielsen and your organization. The information is provided as-is and for general informational purposes only. You are responsible for your own compliance with any laws, regulations or any Apple policies. Please refer to your agreements with Nielsen as necessary.

Contact: privacy.department@nielsen.com
Last Updated: 3rd February, 2021
Version: 1

As of December 8th, 2020 Apple is requiring that any new apps submitted to the App Store complete an updated submission process that requests information about an app’s privacy practices, including the practices of third-parties whose code may be integrated into an app.

Please refer to Apple’s developer site for more details: https://developer.apple.com/app-store/app-privacy-details/

Nielsen has put together this document to make information about Nielsen’s data collection practices available to clients who use the Nielsen Digital SDK and Nielsen tags.

The document is organized using headings of the App privacy details on the App Store (as of December 7th, 2020) webpage for convenience.

Answering app privacy questions

• Important: This information is provided for convenience only and is only applicable to the Nielsen Digital SDK and/or the Nielsen tag.
• Clients are responsible for their own apps and their own submissions to the app store.
• Please refer to Nielsen’s Privacy Statement for Digital Measurement if you would like more information about Nielsen’s data collection practices.

Data Collection

Nielsen as a third-party, provides analytics based reporting services to publisher clients.

Optional Disclosure

Publisher clients collect and pass data to Nielsen for the purpose of advertising measurement and content measurement.

Types of Data

Per the list of data items presented to the publisher during the App certification process on https://developer.apple.com/app-store/app-privacy-details/, the following table discloses those data items that Nielsen requests publisher Apps pass to Nielsen.

Data Type Name	Collected by Nielsen Digital?	Notes
Contact Info
Name	No
Email Address	No
Phone Number	No
Physical Address	No
Other User Contact Info	No
Health & Fitness
Health	No
Fitness	No
Financial Info
Payment Info	No
Credit Info	No
Other Financial Info	No
Location
Precise Location	No
Coarse Location	No
Sensitive Info
Sensitive Info	No
Contacts
Contacts	No
User Content
Emails or Text Messages	Yes (Hashed Emails)/ No (Text Messages)	Please work with your Nielsen Technical Account Manager if choosing to append this hashed information to DAR Tag
Photos or Videos	No
Audio Data	No
Gameplay Content	No
Customer Support	No
Other User Content	No
Browsing History
Browsing History	No
Search History
Search History	No
Identifiers
User ID	No
Device ID	Yes	Advertiser ID / IDFA, IDFV
Purchases
Purchase History	No
Usage Data
Product Interaction	Yes	Private, publisher encoded metadata representing video content (Program, Episode, Genre, …), video playback start time, video playback end time
Advertising Data	Yes	Publisher / advertiser encoded metadata representing an advertising creative
Other Usage Data	Yes	IP Address, User Agent, Nielsen Identifier, Limited Ad Tracking status
Diagnostics
Crash Data	No
Performance Data	No
Other Diagnostic Data	No

Data Use

The Data Types identified above as collected by the Nielsen Digital SDK/Nielsen tag are used to measure audience size. The collection of this data enables the creation of research insights, including the composition of the audience in aggregate by age & gender demographics that viewed a piece of content and / or ad creative.

Tools and methods are used to make sure that there is no reasonable possibility of identifying users from the reports and insights created. The data types identified above as collected are combined with data collected from other sources to produce aggregate reports from which individual users or personal information cannot be identified; if it is not aggregated, we take steps to make sure that there is no reasonable possibility of re-identification.

Data linked to the user

Data may be matched with data collected from Nielsen panelists or other companies that recognize their own users or that collect data about consumers generally. When the data we collect is combined with the data collected from other sources it is used to produce aggregated reports from which users cannot be uniquely identified; if it is not aggregated, we take steps to make sure there is no reasonable possibility of re-identification.

Tracking

Nielsen uses Device ID (Data Type Name) during the process of measuring audience size. Please see the Data Use section above for more detail.

Privacy Links

Nielsen’s Privacy Statement for Digital Measurement can be found here: Digital Measurement Privacy Statement – Nielsen

If you wish to embed a link to Nielsen’s Privacy Statement then please contact Nielsen client service for more further guidance.

This document is Nielsen Confidential Information and subject to the confidentiality agreements in place between Nielsen and your organization. The information is provided as-is and for general informational purposes only. You are responsible for your own compliance with any laws, regulations or any Apple policies. Please refer to your agreements with Nielsen as necessary.