Sweden SDK Metadata

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Digital Metadata

Digital Metadata can pass through key values using the Nielsen reserved keys. The keys and values are listed by the product below.
Section 1 focuses on the content metadata
Section 2 focuses on the Ad metadata.

Note: All metadata values should be passed as UTF-8 strings.

Content Metadata

Nielsen Key	MMS Attribute Name, MMS Field Name	Description	Values	Required
type		type of asset	"content"	✓
userid		the user login ID. Used by MMS reach model. The uploaded value needs to be hashed with SHA512. This is the user login ID on player. We prefer a numeric value. (please do not use user email address)	"fbd1a7a7d672a5fcf5cf5c55d8d9d0abbe3a4e0fa..."	required if login feature
assetid	Content ID, mms_tid	unique ID assigned to an asset within the same media house. (max: 20 characters). In addition to this metadata for content needs to be reported to MMS via TitleService. Contact online@mms.se for more information.	For VoD use internal format. No special characters For content on simulcast channels, this has a standard format: simulcast_channelnumber (Example for Channel TV4, the expected value is: simulcast_29). A complete list of channel reference libraries with channel numbers is on the MMS homepage tab "referensbandade kanaler".	✓
length	Clip Length, ns_st_cl	length of content in seconds	Length of content in seconds. for VoD, video length for event-Live stream, the planned length. for simulcast and 24/7 live stream, 86400	✓
clientpassparam	MMS Values, mms_values	pass-through parameters	For clients that provide DAI (dynamic ad insertion) service, this has a standard format: origcode=channelnumber. Example: origcode=29 See the complete list of channel reference library with the channel number on MMS homepage tab "referensbandade kanaler". Please use string, JSON format is not accepted. Length limit: 250 characters. A longer string may be truncated due to URL length limitation.	required for clients that have DAI service (Telia, Telenor, Allente, Comhem, Boxer, Sappa, Discovery, Cmore)
program	Program Name, ns_st_pr	program name	custom example: leif-och-billy Leave blank for simulcast. Please restrain from using special characters like "/" or ";"	✓
title	Episode Name, ns_st_ep	episode name	custom example: en-ny-tjej-i-byn Leave blank for simulcast. Please restrain from using special characters like "/" or ";"	✓
playlisttitle	Title Playlist, ns_st_pl	playlist reference as a string	string value with playlist name for example: barn
ispremiumcontent	MMS Premium, mms_premium	identify premium level via yes or no	"yes" or "no"	✓
isautoplay	Auto Start, mms_auto	identify if autoplay is enabled on the video	"yes" or "no"	✓
plugv	Player Version, ns_st_mv	player version. increment by 1 for each new version.	alphanumeric example: 1.0.1	✓
playerv	Mediaplayer, ns_st_mp	player identifier	alphanumeric example: HTML5, JW Player, Sonic	✓

Example of metadata object for content:

var contentMetadataObject = {
  type: "content", 
  userid: "fbd1a7a7d672a5fcf5cf5c55d8d9d0abbe3a4e0fa…", 
  assetid: "simulcast_29",
  length: "3359", //seconds
  clientpassparam: "origcode=29",
  program: "leif-och-billy",
  title: "en-ny-tjej-i-byn",
  playlisttitle: "barn",
  ispremiumcontent: "yes",
  isautoplay: "yes",
  plugv: "1.0.1",
  playerv: "Sonic"
};

Ad Metadata

Nielsen Key	MMS Attribute Name, MMS Field Name	Description	Values	Required
type	Ad Type, ns_st_ad	type of ad	"preroll", "midroll", "postroll", "ad" if specific ad type cannot be identified.	✓
assetid	Film Code, mms_customadid	custom Ad ID	Film code/Copy code. Custom examples: S1MYME202B, 51TRER1001, H1KYLE3032, E1UMBR1001 In case of no Film Code is available, use the string "empty". For programmatic ads that you are sending "programmatic" as Film Code today, use "programmatic_{current UTC time in epoch form}".	✓
length	Clip Length, ns_st_cl	length of ad in seconds	Length of ad in seconds.	✓
isprogrammatic	Programmatic, mms_programmatic	identify if the ad is bought prommatic.	"yes" or "no"
adplatformorigin	MMS Origin, mms_origin	identify where an ad is originated. It is used when isprogrammatic=yes or isthirdpartyad=yes.	custom examples: Smartclip, YuMe
adidx	Position in Break, ns_st_an	placement in ad break. It is passed by ad servers.	Custom with the following format: {ad placement}/{total number of ads in an ad break} Example: 2/5, the second ad in an ad break with 5 ads.	✓
ad_campaign	MMS Ad campaign ID, campaign_id	campaign ID of an Ad	custom string value containing in general letters and digits

Example of metadata object for Ad:

var prerollMetadataObject = {
  type: "preroll",
  assetid: "E1UMBR1001", 
  length: "30", //seconds
  isprogrammatic: "yes",
  adplatformorigin: "YuMe",
  adidx: "1/5"
};