Digital Measurement Onboarding Adobe

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Steps to Release a Nielsen-enabled Application using an Adobe Launch Extension

Nielsen has developed an Adobe Launch Extension to simplify the process of measuring your audio/video content. This document provides a high level view of the required steps to pass App Certification.

Step 1: Client Onboarding

• Client contacts Nielsen Client Service representative.
• Nielsen Client Team helps the client identify the most suitable product / implementation (DCR / DTVR / DAR etc.) and Implementation type.
• Nielsen Client Team provides the pre-requisites for the integration and the downloads needed.
• Nielsen Client Team assigns client a Technical Account Manager. If you do not have a Technical Account Manager assigned, or are looking for more general information, please email the Nielsen technical team at digitalceteam@nielsen.com.

Step 2: Submit details and Download SDK

Following are the steps that the client should follow to download the required SDK package.

• Visit the Downloads section of this site.
• Click the Download SDK button.
• Fill-in the basic user details and select the Nielsen Service that you subscribe to.
• Submit the details to view the License Agreement for downloading the SDK.
• The details are submitted to Nielsen Technical Account Manager (Nielsen TAM)
• Read through the terms of agreement. Click I ACCEPT THE TERMS OF AGREEMENT button to accept the terms.
• The subsequent page will provide the links to download the SDK and the time-stamped copy of the license agreement (in PDF).
• Follow the implementation guide documentation:
  • DCR & DTVR iOS Adobe Launch Extension
  • DCR & DTVR Android Adobe Launch Extension
  • DCR & DTVR Browser Adobe Launch Extension
• Based on the details received from the client, Nielsen TAM performs the following checks and assigns an App ID for each application or website, and an sfcode to the client.
  • Whether all third-party vendors (transcoding, encoding, etc.) listed are certified by Nielsen (if applicable)
  • Whether the CMS variable mapping for data is correct/valid

Step 3: Integration

• Develop the player application and integrate the SDK. Set the appid, the application name (appname), and assign a software version (appversion) to the application.
  • Nielsen TAM will provide support for any queries, troubleshooting etc. related to SDK.
• Once the player application is developed with the SDK integrated, complete the Pre-Certification Checklist provided by Nielsen TAM and submit along with the application for certification.

Step 4: Certification

The certification process can take anywhere from 4 to 10 business days, depending on the app/website complexity and products being implemented.

• Nielsen TAM performs sanity testing before submitting the application to Nielsen QA team.
• Nielsen QA team will perform the required testing.
• Upon QA sign-off, the player application will be certified and client will be notified that they are able to launch the app/website to production.

Step 5: Go Live

• Ensure your App Store description is updated with a disclaimer informing users of Nielsen measurements.
• Nielsen will perform post-launch data validations and inform clients of any discrepancies.