DCR Static Google AMP Cloud API

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This guide will show you how to enable Digital Content Ratings (DCR) Static measurement on Google AMP.

Implementation Steps

Specify the Analytics Provider

DCR measurement can be added to your AMP pages through the AMP-Analytics element:

<amp-analytics type="nielsen">
    <!-- Add Nielsen DCR Tags here -->
</amp-analytics>

For more information on the Analytics type, you can refer to the Analytics vendors section of Google's AMP Developer Documentation.

Configure Metadata

You will need to match the metadata fields on your AMP page with those of your non-AMP page.

Metadata Keys

The Nielsen reserved keys are:

Key	Description	Example Value	Required
apid	unique ID assigned by Nielsen	XXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX	✓
apv	current version of the Nielsen implementation	1.0	✓
section	section of the site to be measured	Entertainment	✓
segA	custom segment to be used to break out reporting	Music
segB	custom segment to be used to break out reporting	News
segC	custom segment to be used to break out reporting	Branded_Content

The values passed through the Nielsen keys will determine the breakouts you will see in reporting. If you decide not to use custom segments A, B, and C, then you do not need to pass a value in these keys. It is suggested you use the same segments used in non-AMP pages.

Metadata for Reporting

You can reference the table to determine how the metadata you pass is used to define your reporting structure:

Reporting Level	Key	Description
Brand	apid	brand is determined by assigned App ID passed during initialization
Sub-brand	apid	sub-brand is determined is determined by assigned App ID passed during initialization
Section	section	section or category for the AMP page
Custom Segment A	segA	available segment for custom reporting. Custom segments will roll into the sub-brand
Custom Segment B	segB	available segment for custom reporting. Custom segments will roll into the sub-brand
Custom Segment C	segC	available segment for custom reporting. Custom segments will roll into the sub-brand

If you would like your AMP pages to report into the same reporting structure as your website, we recommend passing the same dynamic metadata in Section, Custom Segment A, and Custom Segment B as you are on your website. This way your AMP pageviews contribute to those aggregations.

Aggregation Limits

There are limits on the number of unique values that can be aggregated on in reporting. The specific limitations by key are:

Key	Aggregation Limit
section	maximum of 25 unique values (section <= 25)
segA	total sum of segA, segB, and segC must be a maximum of 24 unique values (segA + segB + segC <= 24)
segB	total sum of segA, segB, and segC must be a maximum of 24 unique values (segA + segB + segC <= 24)
segC	total sum of segA, segB, and segC must be a maximum of 24 unique values (segA + segB + segC <= 24)

Example Implementation

The below is an example implementation of Nielsen measurement on an AMP page:

<amp-analytics type="nielsen">
    <script type="application/json">
    {
      "vars": {
        "apid": "XXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX",
        "apv": "1.0"
        "assetName": "Entertainment",
        "segA": "Music",
        "segB": "News",
        "segC": "Branded_Content"
      }
    }
    </script>
</amp-analytics>

Privacy Policy

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