Sweden SDK Metadata
From Engineering Client Portal
Digital Metadata
Digital Metadata can pass through key values using the Nielsen reserved keys. The keys and values are listed by the product below.
Section 1 focuses on the content metadata
Section 2 focuses on the Ad metadata.
Content Metadata
| Nielsen Key | MMS Attribute Name, MMS Field Name | Description | Values | Required |
|---|---|---|---|---|
| type | type of asset | "content" | yes | |
| assetid | Content ID, mms_tid | unique ID assigned to an asset within the same media house. | For content on simulcast channels, this has a standard format: simulcast_channelnumber (Example for Channel TV4, the expected value is: simulcast_29). A complete list of channel reference libraries with channel numbers is on the MMS homepage tab "referensbandade kanaler". For VoD, it does not need to follow the simulcast_channelnumber format. Length limit: 20 characters. No special characters |
yes |
| length | Clip Length, ns_st_cl | length of content in seconds | Length of content in seconds.
|
yes |
| client_passthrough_parameters | MMS Values, mms_values | pass-through parameters | For clients that provide DAI (dynamic ad insertion) service, this has a standard format: origcode=channelnumber.
Example: origcode=29 See the complete list of channel reference library with the channel number on MMS homepage |
mandatory for clients that have DAI service (Telia, Telenor, Allente, Comhem, Boxer, Sappa, Discovery, Cmore) |
| program | Program Name, ns_st_pr | program name | custom example: leif-och-billy | yes |
| title | Episode Name, ns_st_ep | episode name | custom example: en-ny-tjej-i-byn | yes |
| title_playlist | Title Playlist, ns_st_pl | playlist reference as a string | string value with playlist name for example: barn | |
| mms_premium | MMS Premium, mms_premium | identify premium level via yes or no | "yes" or "no" | yes |
| is_auto_play | Auto Start, mms_auto | identify if autoplay is enabled on the video | "yes" or "no" | yes |
| plugv | Player Version, ns_st_mv | player version. increment by 1 for each new version. | alphanumeric example: 1.0.1 | yes |
| playerv | Mediaplayer, ns_st_mp | player identifier | alphanumeric example: HTML5, JW Player, Sonic | yes |
Example of metadata object for content:
var contentMetadataObject = {
type: "content",
assetid: "simulcast_29",
length: "3359",
client_passthrough_parameters: "origcode=29",
program: "leif-och-billy",
title: "en-ny-tjej-i-byn",
title_playlist: "barn",
mms_premium: "yes",
is_auto_play: "yes",
plugv: "1.0.1",
playerv: "Sonic"
};
Ad Metadata
| Nielsen Key | MMS Attribute Name, MMS Field Name | Description | Values | Required |
|---|---|---|---|---|
| type | Ad Type, ns_st_ad | type of ad | "preroll", "midroll", "postroll", "ad" if specific ad type cannot be identified. | yes |
| assetid | Film Code, mms_customadid | custom Ad ID | custom examples: S1MYME202B, 51TRER1001, H1KYLE3032, E1UMBR1001 | yes |
| assetid_content | Content ID, mms_tid | assetid of the content that the ad is linked to. | It has the same value as "assetid" in the "Content Metadata" list | yes |
| length | Clip Length, ns_st_cl | length of ad in seconds | Length of ad in seconds. | yes |
| client_passthrough_parameters | MMS Values, mms_values | pass-through parameters | For clients that provide DAI (dynamic ad insertion) service, this has a standard format: origcode=channelnumber.
Example: origcode=29 See the complete list of channel reference library with the channel number on MMS homepage |
mandatory for clients that have DAI service (Telia, Telenor, Allente, Comhem, Boxer, Sappa, Discovery, Cmore) |
| program | Program Name, ns_st_pr | program name of the content that the ad is linked to | custom example: leif-och-billy | |
| title | Episode Name, ns_st_ep | episode name of the content that the ad is linked to | custom example: en-ny-tjej-i-byn | |
| is_auto_play | Auto Start, mms_auto | identify if autoplay is enabled on the content that the ad is linked to | "yes" or "no" | |
| plugv | Player Version, ns_st_mv | player version. increment by 1 for each new version. | alphanumeric example: 1.0.1 | yes |
| playerv | Mediaplayer, ns_st_mp | player identifier | alphanumeric example: HTML5, JW Player, Sonic | yes |
| is_programmatic | Programmatic, mms_programmatic | identify if the ad is bought prommatic. | "yes" or "no" | yes |
| mms_thirdparty | MMS Thirdparty, mms_thirdparty | identify if the ad is from third party ad server | "yes" or "no" | yes |
| mms_origin | MMS Origin, mms_origin | identify where an Ad is originated. It is used when is_programmatic=yes or mms_thirdparty=yes. | custom examples: Smartclip, YuMe | yes |
| break_position | Position in Break, ns_st_an | placement in ad break. It is passed by ad servers. | Custom with the following format:
{ad placement}/{total number of ads in an ad break} Example: 2/5, the second ad in an ad break with 5 ads. |
yes |
Example of metadata object for Ad:
var prerollMetadataObject = {
type: "preroll",
assetid: "E1UMBR1001",
assetid_content: "simulcast_29",
length: "3359",
client_passthrough_parameters: "origcode=29",
program: "leif-och-billy",
title: "en-ny-tjej-i-byn",
is_auto_play: "yes",
mms_premium: "yes",
plugv: "1.0.1",
playerv: "Sonic",
is_programmatic: "yes",
mms_thirdparty: "yes",
mms_origin: "YuMe",
break_position: "1/5"
};