AGF Metadata Convention
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AGF Metadata Convention
The Metadata can pass through key values using the Nielsen reserved keys. The keys and values are listed by the product below.
Note: All metadata values should be passed as UTF-8 strings.
Static Measurement
| Key | Description | Values | Required (Obligatory) | AGF Convention | Example data - RTL |
|---|---|---|---|---|---|
| assetid | unique ID assigned to each article/page; only characters 0-9, a-z, A-Z underscore and minus are allowed - no special characters or vowel mutations) | custom (no Special Characters) | ✓ | Content Article ID. If it is not an article page and therefore no ID is available, the page path is used. | "999452" |
| section | section of each site (e.g. section value should be first level in page URL: website.com/section) | custom | ✓ | Section of Website or App | "/rtl_portal/news" |
| segA | custom segment for reporting: unique values across custom segments (segA + segB + segC) | custom | ✓ | AGOF code or comparable unit code | "dbrsowf_rtlnews" |
| segB | custom segment for reporting: unique values across custom segments (segA + segB + segC) | custom | ✓ | Value to define content view count vs. 'Werbetraeger' view count. For Content: "CPI" . For 'Werbetraeger': "WPI_timestamp" (Timestamp in whole seconds, not milliseconds) | For Content: "CPI" . For 'Werbetraeger' after user interaction with the site and newly loaded Content: "WPI_1657634473". |
| segC | custom segment for reporting: unique values across custom segments (segA + segB + segC) | custom | Program name | "IBES" | |
| subbrand | vcid/sub-brand ID – value is automatically populated through provided App ID. In order to override the sub-brand configured to the App ID, value can be passed here (e.g. multiple sub-brands in App) | provided by Nielsen | ✓ | Same as video measurement, provided by Nielsen | "c01" |
Video Measurement
Please refer to this AGF PDF Document: Metadata Document for Video