Digital Measurement Onboarding

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Steps to Release a Nielsen-enabled Application

The procedure to deploy a Nielsen-enabled player application into production comprises of five steps, as mentioned below.

Client contacts Nielsen Client Service representative.
Nielsen Client Team helps the client identify the most suitable product / implementation (DCR / DTVR / DAR etc.) and Implementation type.
Nielsen Client Team provides the pre-requisites for the integration and the downloads needed.

Following are the steps that the client should follow to download the required SDK package.

Visit the Downloads section of this site.
Click the Download SDK button.
Fill-in the basic user details and select the Nielsen Service that you subscribe to.
Submit the details to view the License Agreement for downloading the SDK.
The details are submitted to Nielsen Technical Account Manager (Nielsen TAM)
Read through the terms of agreement. Click I ACCEPT THE TERMS OF AGREEMENT button to accept the terms.
The subsequent page will provide the links to download the SDK and the time-stamped copy of the license agreement (in PDF).
Download the required SDK (iOS / Android / Browser) and Release Notes.
Based on the details received from the client, Nielsen TAM performs the following checks and assigns an App ID for each application or website, and an sfcode to the client.
- Whether all third-party vendors (transcoding, encoding, etc.) listed are certified by Nielsen (if applicable)
- Whether the CMS variable mapping for data is correct / valid

Develop the player application and integrate the SDK. Set the appid, the application name (appname), and assign a software version (appversion) to the application.
- Nielsen TAM will provide support for any queries, troubleshooting etc. related to SDK.
Once the player application is developed with the SDK integrated, complete the Pre-Certification Checklist provided by Nielsen TAM and submit along with the application for certification.

The certification process can take anywhere from 4 to 10 business days, depending on the app/website complexity and products being implemented.

Nielsen TAM performs sanity testing before submitting the application to Nielsen QA team.
Nielsen QA team will perform the required testing.
Upon QA sign-off, the player application will be certified and client will be notified that they are able to launch the app/website to production.

Ensure your App Store description is updated with a disclaimer informing users of Nielsen measurements.
Nielsen will perform post-launch data validations and inform clients of any discrepancies.