Difference between revisions of "Digital Measurement Android Simplified API"

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Please select the [[DCR Video Android SDK|Android SDK Implementaiton Guide]] for implementation details.

Revision as of 19:54, 28 September 2021

Engineering Portal breadcrumbArrow.png Digital breadcrumbArrow.png DCR & DTVR breadcrumbArrow.png Digital Measurement Android Simplified API

Overview

The Nielsen SDK is one of multiple framework SDKs that Nielsen provides to enable measuring linear (live) and on-demand TV viewing using TVs, mobile devices, etc. The App SDK is the framework for mobile application developers to integrate Nielsen Measurement into their media player applications. It supports a variety of Nielsen Measurement Products like Digital in TV Ratings, Digital Content Ratings (DCR & DTVR), and Digital Ad Ratings (DAR). Nielsen SDKs are also equipped to measure static content and can track key life cycle events of an application like:

  • Application launch events and how long app was running
  • Time of viewing a sub section / page in the application.


Please select the Android SDK Implementaiton Guide for implementation details.