Sweden SDK Metadata

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Digital Metadata

Digital Metadata can pass through key values using the Nielsen reserved keys. The keys and values are listed by the product below.
Section 1 focuses on the content metadata
Section 2 focuses on the Ad metadata.

Content Metadata

Nielsen Key MMS Attribute Name, MMS Field Name Description Values Required
type type of asset "content" yes
assetid Content ID, mms_tid unique ID assigned to an asset within the same media house. For content on simulcast channels, this has a standard format: simulcast_channelnumber (Example for Channel TV4, the expected value is: simulcast_29).

A complete list of channel reference libraries with channel numbers is on the MMS homepage

For VoDs, it does not need to follow the simulcast_channelnumber format.

Length limit: 20 characters. no special characters

yes
length Clip Length, ns_st_cl length of content in seconds Length of content in seconds.
  • - for 24/7 live stream, 86400
  • - for event-Live streams, the planned length
  • - for VoD, video length
yes
client_passthrough_parameters MMS Values, mms_values pass-through parameters For clients that provide DAI (dynamic ad insertion) service, this has a standard format: origcode=channelnumber.

Example: origcode=29 See the complete list of channel reference library with the channel number on MMS homepage

mandatory for clients that have DAI service (Telia, Telenor, Canal-digital, Comhem, Boxer, Sappa, Discovery, Cmore)
program Program Name, ns_st_pr program name custom example: leif-och-billy yes
title Episode Name, ns_st_ep episode name custom example: en-ny-tjej-i-byn yes
title_playlist Title Playlist, ns_st_pl playlist reference as a string string value with playlist name for example: barn
mms_premium MMS Premium, mms_premium identify premium level via yes or no "yes" or "no" yes
is_auto_play Auto Start, mms_auto identify if autoplay is enabled on the video "yes" or "no" yes
mms_window MMS Window, mms_windowsize player window size example: 1920x1200
plugv Player Version, ns_st_mv player version. increment by 1 for each new version. alphanumeric Example: 1.0.1 yes
playerv Mediaplayer, ns_st_mp player identifier alphanumeric Example: HTML5, JW Player, Sonic yes




Example of metadata object for content:

var contentMetadataObject = {
  "type": "content", 
  "assetid": "simulcast_29",
  "program": "leif-och-billy",
  "title": "en-ny-tjej-i-byn",
  "length": "3359",
  "title_playlist": "barn",
  "mms_premium": "yes",
  "is_auto_play": "yes",
  "mms_window": "1900x1290",
  "plugv": "1.0.1",
  "playerv": "Sonic",
  "client_passthrough_parameters": "origcode=29"
};

Ad Metadata

Nielsen Key MMS Attribute Name/Field Name Description Values Required
type Ad Type, ns_st_ad type of ad preroll, midroll, postroll, "ad" if specific ad type cannot be identified. yes
assetid Content ID, mms_tid unique ID assigned to asset within same mediahouse. For content on simulcast channels, this has a standard format: simulcast_channelnumber (Example for Channel TV4, the expected value is: simulcast_29).

A complete list of channel reference libraries with channel numbers is on the MMS homepage

For VoDs, it does not need to follow the simulcast_channelnumber format.

Length limit: 20 characters. no special characters

yes
length Clip Length, ns_st_cl length of content in seconds Length of ad in seconds. yes
client_passthrough_parameters MMS Values, mms_values pass-through parameters For clients that provide DAI (dynamic ad insertion) service, this has a standard format: origcode=channelnumber.

Example: origcode=29 See the complete list of channel reference library with the channel number on MMS homepage

mandatory for clients that have DAI service (Telia, Telenor, Canal-digital, Comhem, Boxer, Sappa, Discovery, Cmore)
program Program Name, ns_st_pr program name custom example: leif-och-billy yes
title Episode Name, ns_st_ep episode name custom example: en-ny-tjej-i-byn yes
is_auto_play Auto Start, mms_auto identify if autoplay is enabled on the video "yes" or "no" yes
mms_window MMS Window, mms_windowsize player window size example: 1920x1200 yes
plugv Player Version, ns_st_mv player version. increment by 1 for each new version. alphanumeric Example: 1.0.1 yes
playerv Mediaplayer, ns_st_mp player identifier alphanumeric Example: HTML5, JW Player, Sonic yes
film_code Film Code, mms_customadid custom Ad ID custom.

Examples: S1MYME202B, 51TRER1001, H1KYLE3032, E1UMBR1001

yes
is_programmatic Programmatic, mms_programmatic identify if the ad is bought prommatic. "yes" or "no" yes
mms_thirdparty MMS Thirdparty, mms_thirdparty identify if the ad is from third party ad server "yes" or "no"
ad_server_name MMS Origin, mms_origin ad server name custom

Examples: Smartclip, YuMe

yes
break_position Position in Break, ns_st_an placement in ad break. It is passed by ad servers. custom with the following format:

{ad placement}/{total number of ads in an ad break}

Example: 2/5, the second ad in an ad break with 5 ads.

yes

Example of metadata object for Ad:

var prerollMetadataObject = {
  "type": "preroll", 
  "assetid": "simulcast_29",
  "length": "3359",
  "client_passthrough_parameters": "origcode=29"
  "program": "leif-och-billy",
  "title": "en-ny-tjej-i-byn",
  "is_auto_play": "yes",
  "mms_premium": "yes",
  "mms_window": "1900x1290",
  "plugv": "1.0.1",
  "playerv": "Sonic",
  "film_code": "E1UMBR1001",
  "is_programmatic": "yes",
  "mms_thirdparty": "yes",
  "ad_server_name": "YuMe",
  "break_position": "1/5"
};