DCR AppSDK Flavors

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Android AppSDK Flavors

There are 3 versions available starting with the Nielsen AppSDK 8.1.0.0.

AppSDK Flavor Description
Android Ad Version
  • With the Ad Framework
  • Opt-In and Opt-Out functionality managed by Opt out of Ads Personlization setting on device.
  • The Nielsen AppSDK will collect the Google Advertising ID unless the user Opts Out.
  • If the Google Play Service is unavailable, (ie: Amazon and Huawei devices) the Nielsen AppSDK will secure the Android ID.
Android No Ad Framework
  • Without the Ad Framework, the Nielsen AppSDK cannot read the Google Advertising ID, so will retrieve the AndroidID.
  • The AndroidID is a 64-bit number (expressed as a hexadecimal string), unique to each combination of app-signing key, user and device.
  • The developer is required to present the User Choice Opt Out page which is described in the Privacy Section.
Android AppSDK noID
  • This version of the Nielsen AppSDK is perfect for Kid apps, or where no ID is required.
  • Please review the Privacy Section

iOS AppSDK Flavors

There are 3 versions available starting with the Nielsen AppSDK 8.0.0.0..

AppSDK Flavor Description
iOS Ad Version
  • With the Ad Framework
  • Opt-In and Opt-Out functionality managed by the AppTrackingTransparency framework.
  • The Nielsen AppSDK will attempt to collect the IDFA (Id for Advertisers) on the device.
  • For iOS14+, if the value ATTrackingManager.AuthorizationStatus.authorized is returned.
  • If the device is running iOS12 or iOS13, the Limit Ad Tracking setting is requested.
iOS No Ad Framework
  • Without the Ad Framework, the Nielsen AppSDK cannot read the IDFA, so it will attempt to retrieve the IDFV.
  • The ID for Vendors (IDFV), may be used for analytics across apps from the same content provider.
  • The developer is required to present the User Choice Opt Out page which is described in the Privacy Section.
iOS AppSDK noID
  • This version of the Nielsen AppSDK is perfect for Kid apps, or where no ID is required.
  • Please review the Privacy Section