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The Nielsen SDK is one of multiple framework SDKs that Nielsen provides to enable measuring linear (live) and on-demand TV viewing using TVs, mobile devices, etc. The App SDK is the framework for mobile application developers to integrate Nielsen Measurement into their media player applications. It supports a variety of Nielsen Measurement Products like Digital in TV Ratings, Digital Content Ratings (DCR & DTVR), and Digital Ad Ratings (DAR). Nielsen SDKs are also equipped to measure static content and can track key life cycle events of an application like:

  • Application launch events and how long app was running
  • Time of viewing a sub section / page in the application.

If the content being played contains ID3 tags, when played on a mobile device or within a browser, these tags can be sent to Nielsen for collection/processing via the Nielsen SDK.

VOD in TV Ratings (formally knows as Recently Telecast VOD) support is now available; however, you must notify us to ensure accurate reporting.


Before you start the integration, you will need:

Item Description Source
App ID (appid) Unique ID assigned to the player/site and configured by product. Provided by Nielsen
Nielsen SDK Includes SDK frameworks and sample implementation; See iOS SDK Release Notes Download


This guide covers implementation steps for iOS using Xcode utilizing the Standard Nielsen SDK for DTVR.

Setting up your Development Environment

Prior to SDK Version the IOS framework has been distributed as a static library packaged into framework bundle format. Apple recommends to use dynamic framework, it has some benefits over static libraries like less executable file size of an app, faster startup time and native support in xCode IDE. Nielsen AppSDK has been transformed into dynamic framework in this release (static framework is still available).

If migrating from the static library to this new dynamic framework, once implemented, unless your specific application requires, you can remove the following Frameworks that were once required: [AdSupport, JavascriptCore, SystemConfiguration, Security, AVFoundation, libc++]

The Dynamic framework is created as a fat framework. It means that it contains slices required for devices (armv7, arm64) as well as slices required for simulators (i386, x86_64). Simulator slices are needed to let clients build and debug their app on the simulators, but they should be removed before sending the app to the AppStore. The example of the shell script that should be added as a Run Script phase in the application can be found below.

How to obtain the NielsenAppApi.Framework

The Nielsen AppSDK can either be downloaded directly or can be integrated directly within an application through the use of CocoaPods. We recommend using the CocoaPods-based integration whenever possible to ensure you maintain the most recent changes and enhancements to the Nielsen libraries.

Configuring Xcode Development Environment

Starting with SDK version, the Nielsen App SDK is compatible with Apple iOS versions 8.0 and above. In addition, when using the dynamic framework, all the required frameworks are linked automatically as the are needed. More details can be found here:

Note: All communications between the SDK and the Census (Collection Facility) use HTTPS.

Download Framework

The first step is to download and copy the NielsenAppApi.framework bundle to the app project directory. (Not required if using CocaPods)

Add Framework

In the General tab for app configuration add NielsenAppApi.framework in the list of Embedded Binaries. (Not required if using CocaPods)

Add Path

Add path to the NielsenAppApi.framework in the Framework Search Paths build setting. (Not required if using CocaPods)

Import Framework

Add NielsenAppApi.framework module in the source file of your app:

Using Swift

Add the following:

import NielsenAppApi

Using Objective-C

@import NielsenAppApi;

SDK Initialization

The latest version of the Nielsen App SDK allows instantiating multiple instances of the SDK object, which can be used simultaneously without any issue. The sharedInstance API that creates a singleton object was deprecated prior to version 5.1.1. (Click here for an example of multiple instances)

The following table contains the list of arguments that can be passed via the AppInfo JSON schema.

Parameter / Argument Description Source Required? Example
appid Unique Nielsen ID for the application. The ID is a GUID data type. If you did not receive your App ID, let us know and we will provide you. Nielsen-specified Yes PXXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX
nol_devDebug Enables Nielsen console logging. Only required for testing Nielsen-specified Optional "DEBUG"

APP SDK Error & Event Codes

To view the Error and Event codes for iOS, please review the App SDK Event Code Reference page.

Content Metadata and SDK Events

Content Metadata

Content metadata should remain constant throughout the completion of an episode or live stream.

Key Description Values Required
type type of asset "content"
adModel linear vs dynamic ad model 1 = Linear matches TV ad load
- (NSDictionary *)loadDtvr{
    //Loading DTVR data  
    NSDictionary *dtvr = @{ @"adModel":@"1" ,  
    return dtvr;

SDK Events

Event Parameter Description
'loadMetadata' content/ad metadata object Needs to be called at the beginning of each asset to pass type and adModel.
'play' Call when starting or resuming a streaming session.

Note:no longer required for SDK version 7.2 or higher.

'stop' playhead position Call when content or ads complete playing and pass playhead position

Note:no longer required for SDK version 7.2 or higher.

'sendID3' Used to send the ID3 tag payload retrieved from the stream Needs to be called at the beginning of playback

Configure API calls - play

Call at start of new stream:



Objective C

   [nielsenAppApi play:()];

Note: no longer required for SDK version 7.2 or higher.

Configure API calls - loadMetadata

Use loadMetadata to pass ‘content’ and ‘ad’ Digital Measurement Metadata. The CMS data must be passed as a JSON object.



Objective C

[nielsenApi loadMetadata:(loadDtvr)];

Configure API calls - sendID3

sendID3 API is a receiver for timed metadata events (ID3 tags) provided through iOS’s NSNotificationCenter notification system. This API filters out Nielsen-specific ID3 tags from the system and buffers the data for transfer to Nielsen’s collection facility.


 [nielsenApi sendID3:extraString];

Objective C

[nielsenApi sendID3:extraString];

Sample ID3 tags


Refer to Retrieving ID3 Tags section to know more details.

Configure API calls - stop

Call stop in case of interruptions during playback like flight mode, Wi-Fi toggle, etc.



Objective C

[nielsenApi stop];

Note: no longer required for SDK version 7.2 or higher.

Retrieving ID3 Tags

ID3 tags have a payload of about 249 characters and start with "".

ID3 tags are extracted by observing a property called timedMetadata on the iOS player item. Now this is done via a concept called KVO (Key Value Observing), where you register interest in a property, and the runtime will let you know when it has changed.

Both the iOS native players have the ability to extract ID3 tags, If any other player apart from iOS native players (AVPlayer, MPMoviePlayer) is used, check and ensure that the player has the capability to extract ID3 tags.

Examples of extracting ID3 tags from the iOS Native Player


      //Setting observer to track timedMetadata
            player.addObserver(self, forKeyPath: timedMetadataKey, options:, context: &TimedMetadataObserverContext)

   override func observeValue(forKeyPath keyPath: String?, of object: Any?, change: [NSKeyValueChangeKey : Any]?, context: UnsafeMutableRawPointer?) {
        if keyPath == timedMetadataKey {
            if(context == &TimedMetadataObserverContext){
                if change != nil {
                    let timedMetadataArray = change![.newKey]
                    if timedMetadataArray != nil && (timedMetadataArray! as AnyObject) is Array<Any> {
                        for item in timedMetadataArray as! [AVMetadataItem]  {
                            //Handling TimedMetadata
                            self.handleTimedMetadata(metadataItem: item)

 func handleTimedMetadata(metadataItem: AVMetadataItem) {
        guard let extraAttributeType = metadataItem.extraAttributes else {
        let info : AVMetadataExtraAttributeKey = AVMetadataExtraAttributeKey(rawValue: "info")
        let extraString = extraAttributeType[info] as AnyObject
        let key = metadataItem.key as! String
        //If tag starts with "", then only sending to SDK
        if key == "PRIV" && extraString.range(of: "").length > 0 {
   .default).async { () -> Void in
                self.nielsenApi?.sendID3(extraString as! String)

Objective C

    //Adding observer to player to track play,pause and reverse
    [player addObserver:self

        //Setting observer to track timedMetadata
        [player addObserver:self
                 forKeyPath: timedMetadataKey
                    options: (NSKeyValueObservingOptionNew)
                    context: &TimedMetadataObserverContext];

- (void)observeValueForKeyPath:(NSString *)keyPath
                        change:(NSDictionary *)change
                       context:(void *)context
    if(keyPath == timedMetadataKey){
        if(context == &TimedMetadataObserverContext){
            id newMetadataArray = [change objectForKey:NSKeyValueChangeNewKey];
            if (newMetadataArray != [NSNull null])
                array = newMetadataArray;
                for (AVMetadataItem *metadataItem in array)
                    //Handling TimedMetadata
                    [self handleTimedMetadata: metadataItem];

- (void)handleTimedMetadata:(AVMetadataItem *)timedMetadata
    // We expect the content to contain plists encoded as timed metadata
    // AVPlayer turns these into NSDictionaries
    id extraAttributeType = [timedMetadata extraAttributes];
    NSString *extraString = nil;
    if ([extraAttributeType isKindOfClass:[NSDictionary class]])
        extraString = [extraAttributeType valueForKey:@"info"];
    else if ([extraAttributeType isKindOfClass:[NSString class]])
        extraString = extraAttributeType;
    NSString *key = [NSString stringWithFormat:@"%@", [timedMetadata key]];
    //If tag starts with "", then only sending to SDK
    if ([key isEqualToString:@"PRIV"] && [extraString rangeOfString:@""].length > 0)
        dispatch_async(dispatch_get_global_queue(DISPATCH_QUEUE_PRIORITY_DEFAULT, 0), ^{
            [nielsenApi sendID3:extraString];

Life cycle of SDK instance

Life cycle of SDK instance includes four general states:

  1. Initial state – The SDK is not initialized and hence, not ready to process playing information. Once the SDK is moved out of this state, it needs instantiation of the new SDK instance in order to get the instance in the Initial state.
  2. Idle state – The SDK is initialized and is ready to process playing information. Once Initialized, the SDK instance is not processing any data, but is listening for the play event to occur.
  3. Processing state – The SDK instance is processing playing information. For DTVR, the loadMetadata call moves the SDK instance into this state. In this state, the SDK instance will be able to process the following calls.
    1. stop – Call this API when the playback is paused, switches between content and ad (within the same content playback) or encounters interruptions.
  4. Disabled state – The SDK instance is disabled and is not processing playing information. SDK instance moves into this state in one of the following scenarios.
    1. Initialization fails
    2. appDisableApi is set to true (This is testing purposes only. Not for User Opt-Out.)

Note: For API Version 5.1 and above, App SDK will fire data pings and continue measurement even after the user has opted out from Nielsen measurement on a device. The data ping will be marked as opted-out ping.

Note: In case of any interruptions during playback due to alarm, calendar, call, flight mode, Wi-Fi toggle, channel change, etc., call stop to stop the measurement.

Handling Foreground and Background states

For iOS, background/foreground detection is handled by the app lifecylce APIs which are provided by Apple:

Foreground/Background state measurement is a requirement of Nielsen AppSDK implementation which is especially crucial for static measurement.

Interruptions during playback

As part of integrating Nielsen App SDK with the player application, the Audio / Video app developer needs to handle the following possible interruption scenarios:

  • Pause / Play
  • Network Loss (Wi-Fi / Airplane / Cellular)
  • Call Interrupt (SIM or Third party Skype / Hangout call)
  • Alarm Interrupt
  • Content Buffering
  • Device Lock / Unlock (Video players only, not for Audio players)
  • App going in the Background/Foreground (Video players only, not for Audio players)
  • Channel / Station Change Scenario
  • Unplugging of headphone

In case of encountering one of the above interruptions, the player application needs to

  • Call stop immediately (except when content is buffering) and withhold sending playhead position.
  • Call play once the playback resumes.

Pre-Certification Checklists

After the application is ready to be sent for Nielsen Certification, please go through the Digital Pre-Certification Checklist App SDK and ensure the app behaves as expected, before submitting to Nielsen.

Privacy and Opt-Out

There are two primary methods for implementing user Opt-out preferences:

  1. OS-level Opt-out - managed by AppTracking or Limit Ad Tracking setting on device (preferred approach).
  2. User Choice - Direct call to SDK. Can be used without the Ad Framework

Special Note Regarding Apps in the Kids Category

If you are building an app that will be listed in the Kids Category:

  1. Ensure that you are using the NoID version of the Nielsen SDK Framework.
  2. Immediately following the initialization of the Nielsen SDK ensure you call the userOptOut API with Opt out selection:
NielsenAppApi?.userOptOut("nielsenappsdk://1"); // User opt-out

OS-level Opt-out

OS-level Opt-out method available on Nielsen iOS

The Nielsen SDK automatically leverages the iOS's Limit Ad Tracking or AppTracking setting.

  • If the User's device is running < iOS 13.x, the Nielsen SDK will check the status of Limit Ad Tracking.
  • iOS14 modifies the way Apple manages the collection of a User's Opt-In status through AppTracking. Starting with Version 8.x+, the Nielsen App SDK will check the iOS version during initialization. If the device is running iOS12 or iOS13, the Limit Ad Tracking setting is requested. If iOS14.x +, then AppTracking is utilized.

Webview Example

The below code is an example of displaying the Nielsen Privacy page to the user.

import UIKit
import WebKit
import NielsenAppApi

class OptOutVC: UIViewController, NielsenAppApiDelegate, WKNavigationDelegate {
    var webView: WKWebView!
    var nielsenApi: NielsenAppApi!
    override func loadView() {
        webView = WKWebView()
        webView.navigationDelegate = self
        view = webView  }
    override func viewDidLoad() {
        self.view.backgroundColor = UIColor(patternImage: UIImage(named: "new_ios_bg.png")!) 
        self.nielsenApi = NielsenInit.createNielsenApi(delegate: self)  //create an instance 
        if let appApi = self.nielsenApi {
            //Getting the optPut URL from SDK
            if let url = URL(string: appApi.optOutURL) { //query the nielsensdk for the current privacy page
                webView.load(URLRequest(url: url))
                webView.allowsBackForwardNavigationGestures = true

User Choice

The User Choice method can be used without the Ad Framework, or in situations where the publisher does not wish to use the App Tracking Transparency Framework.

The User Choice opt-out method works as follows:

  • Get the Nielsen opt-out URL via optOutURL
  • Display a WebView element whose loadUrl is set to the value obtained from optOutURL
  • Detect if the WebView URL changes to a special URL that indicates Opt-in, or Opt-out and close the WebView
    • Opt-out if the WebView URL = nielsenappsdk://1
    • Opt-in if the WebView URL = nielsenappsdk://0
  • Pass the detected URL to the userOptOut function
    • Example:
      NielsenAppApi?.userOptOut("nielsenappsdk://1"); // User opt-out

Opt-out example code

- (void)webView:(WKWebView *)webView decidePolicyForNavigationAction:(WKNavigationAction *)
navigationAction decisionHandler:(void (^)(WKNavigationActionPolicy))decisionHandler {

    NSURLRequest *request = [navigationAction request];
    NSString *url = [[request URL]absoluteString];
    if([url isEqualToString:self.NIELSEN_URL_OPT_OUT] || [url isEqualToString:self.NIELSEN_URL_OPT_IN]){
        [self.nielsenApi userOptOut:url];
var webView: WKWebView!
var NIELSEN_URL_OPT_OUT : String = "nielsenappsdk://1"
var NIELSEN_URL_OPT_IN : String = "nielsenappsdk://0"

func webView(_ webView: WKWebView, decidePolicyFor navigationAction: WKNavigationAction, 
decisionHandler: @escaping (WKNavigationActionPolicy) -> Void) {

       let urlStr = navigationAction.request.url?.absoluteString

        if(urlStr == NIELSEN_URL_OPT_OUT || urlStr == NIELSEN_URL_OPT_IN){
            let appApi = self.nielsenApi


Retrieve current Opt-Out preference

Whether the user is opted out via OS-level Opt-out or via User Choice Opt-out, the current Opt-Out status as detected by the SDK is available via the optOutStatus property in the Nielsen SDK API

Required Privacy Links

Users must either have access to the "About Nielsen Measurement" page, or have similar text available within the native app. Include "About Nielsen Measurement" and "Your Choices" link in the Privacy Policy / EULA or as a button near the link to the app's Privacy Policy.

In addition, the following text must be included in your app store description.

"Please note: This app features Nielsen’s proprietary measurement software which contributes to market research, like Nielsen’s TV Ratings. Please see for more information"

Going Live

Following Nielsen testing, you will need to:

  1. Disable Debug Logging: Disable logging by deleting {nol_devDebug: 'DEBUG'} from initialization call.
  2. Notify Nielsen: Once you are ready to go live, let us know so we can enable you for reporting. We will not be able to collect or report data prior to receiving notification from you.

Sample Applications

The below sample applications have been designed to show the API's functionality and are broken into two distinct categories:

  • Advanced - Nielsen Simplified API integrated into a custom video player is contained in the ZIP package.

Testing an Implementation - App

See Digital Measurement Testing.