DCR Video iOS SDK

Engineering Portal / Digital / DCR & DTVR / DCR Video iOS SDK

Overview

The Nielsen SDK is one of multiple framework SDKs that Nielsen provides to enable measuring linear (live) and on-demand TV viewing using TVs, mobile devices, etc. The App SDK is the framework for mobile application developers to integrate Nielsen Measurement into their media player applications. It supports a variety of Nielsen Measurement Products like Digital in TV Ratings, Digital Content Ratings (DCR & DTVR), Digital Ad Ratings (DAR), and Digital Audio. Nielsen SDKs are also equipped to measure static content and can track key life cycle events of an application like:

• Application launch events and how long app was running
• Time of viewing a sub section / page in the application.

Prerequisites

To start using the App SDK, the following items are required:

	Item	Description	Source
☑	App ID (appid)	Unique ID assigned to the player/site and configured by product.	Contact Nielsen
☑	sfcode	Environment that the SDK must point to	Contact Nielsen
☑	Nielsen SDK	Includes SDK libraries and sample implementation; See iOS SDK Release Notes	Download

If you do not have any of these pre-requisites or if you have any questions, please contact our SDK sales support team. Refer to Digital Measurement Onboarding guide for information on how to get a Nielsen App SDK and appid.

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Implementation

This guide covers implementation steps for iOS using Xcode utilizing the Standard Nielsen SDK for DCR.

Setting up your Development Environment

Prior to SDK Version 6.2.0.0 the IOS framework has been distributed as a static library packaged into framework bundle format. Apple recommends to use dynamic framework, it has some benefits over static libraries like less executable file size of an app, faster startup time and native support in xCode IDE. Nielsen AppSDK has been transformed into dynamic framework in this release (static framework is still available).

If migrating from the static library to this new dynamic framework, once implemented, unless your specific application requires, you can remove the following Frameworks that were once required: [AdSupport, JavascriptCore, SystemConfiguration, Security, AVFoundation, libc++]

How to obtain the NielsenAppApi.Framework

The Nielsen AppSDK can either be downloaded directly or can be integrated directly within an application through the use of a CocoaPod or Gradle.

• Select to Download Directly
• Select to obtain Cocoapod implementation guide

Configuring Xcode Development Environment

Starting with SDK version 6.0.0.0, the Nielsen App SDK is compatible with Apple iOS versions 8.0 and above. In addition, the framework support modules, so all the required frameworks are linked automatically as the are needed. More details can be found here: https://stackoverflow.com/questions/24902787/dont-we-need-to-link-framework-to-xcode-project-anymore

Note: All communications between the SDK and the Census (Collection Facility) use HTTPS.

Download Framework

The first step is to download and copy the NielsenAppApi.framework bundle to the app project directory.

Add Framework

In the General tab for app configuration add NielsenAppApi.framework in the list of Embedded Binaries.

Add Path

Add path to the NielsenAppApi.framework in the Framework Search Paths build setting.

Import Framework

Add NielsenAppApi.framework module in the source file of your app:

Using Swift

To import a set of Objective-C files in the same app target as your Swift code, you rely on an Objective-C bridging header to expose those files to Swift. Xcode offers to create this header file when you add a Swift file to an existing Objective-C app, or an Objective-C file to an existing Swift app.

• Select File/New File/Objective-C File
• Xcode will prompt you to create a bridging header.

Once this file has been created, you need to add the following:

#import <NielsenAppApi/NielsenAppApi.h>

Using Objective-C

Add the code to the View Controller’s header file.

#import <NielsenAppApi/NielsenAppApi.h>

SDK Initialization

The latest version of the Nielsen App SDK allows instantiating multiple instances of the SDK object, which can be used simultaneously without any issue. The sharedInstance API that creates a singleton object was deprecated prior to version 5.1.1. (Version 4.0 for Android)

• A maximum of four SDK instances per appid are supported. (Click here for an example of multiple instances)
• When four SDK instances exist, you must destroy an old instance before creating a new one.

The following table contains the list of arguments that can be passed via the AppInfo JSON schema.

• The appid is provided by the Nielsen Technical Account Manager (TAM). The appid is a GUID data type and is specific to the application.

Parameter / Argument	Description	Source	Required?	Example
appid	Unique id for the application assigned by Nielsen. It is GUID data type.	Nielsen-specified	Yes	PXXXXXXXX-XXXX-XXXX-XXXX-XXXXXXXXXXXX
appname	Name of the application	Client-defined	Optional; automatically detected in SDK 6.0.0.4 and above	Nielsen Sample App
sfcode	Nielsen collection facility to which the SDK should connect. DTVR "us" Digital Audio "drm" DCR "dcr"	Nielsen-specified	Yes	dcr
containerID	View ID of the UI element used as player view in application for Viewability	Client-defined	Optional	"1234567"
nol_devDebug	Enables Nielsen console logging. Only required for testing	Nielsen-specified	Optional	"DEBUG"

Debug flag for development environment

Player application developers / integrators can use Debug flag to check whether an App SDK API call made is successful. To activate the Debug flag, Pass the argument @"nol_devDebug":@"INFO", in the JSON string . The permitted values are:

• INFO: Displays the API calls and the input data from the application (validate player name, app ID, etc.). It can be used as certification Aid.
• WARN: Indicates potential integration / configuration errors or SDK issues.
• ERROR: Indicates important integration errors or non-recoverable SDK issues.
• DEBUG: Debug logs, used by the developers to debug more complex issues.

Once the flag is active, it logs each API call made and the data passed. The log created by this flag is minimal.

Note: DO NOT activate the Debug flag in a production environment.

Sample SDK Initialization Code

Swift

Swift 4.0 Example: NielsenInit.swift

import Foundation
import NielsenAppApi

class NielsenInit : NSObject {
    class func createNielsenApi(delegate: NielsenAppApiDelegate) -> NielsenAppApi?{
        
        let appInformation:[String: String] = [
            
            "appid": "PDA7D5EE6-B1B8-4123-9277-2A788XXXXXXX",
            "sfcode": "dcr",
            "nol_devDebug": "DEBUG"
            "containerId": String(containerId)   //Keep container id unique constant, you can use tag property of player.
        ]
        
        return NielsenAppApi(appInfo:appInformation, delegate:delegate)
    }
}

Sample code using AVPlayer. ViewController.swift

class ViewController: UIViewController, NielsenAppApiDelegate, AVPlayerViewControllerDelegate  {

// your code//    

  override func viewDidLoad() {
        super.viewDidLoad()

        //Getting the instance of NielsenApi
        self.nielsenApi = NielsenInit.createNielsenApi(delegate: self)

            }
  }

Objective C

Initialize the Nielsen App object within the viewDidLoad view controller delegate method using initWithAppInfo:delegate:

If App SDK is initialized using init or new methods, it will ignore the API calls resulting in no measurement. The SDK will not return any errors.

    
#import "NielsenInit.h"
#import <NielsenAppApi/NielsenEventTracker.h>

@implementation NielsenInit

+ (NielsenEventTracker *)createNielsenEventTrackerWithDelegate:(id<NielsenEventTrackerDelegate>)delegate
{
    //Initialising the NielsenEventTracker class by passing app information which returns the instance of NielsenEventTracker.
    
    NSDictionary *appInformation = @{ @"appid": @"PDA7D5EE6-B1B8-4123-9277-2A788XXXXXXX",
                            @"appversion": @"1.0",
                            @"sfcode": @"dcr",
                            @"nol_devDebug": @"DEBUG",
                            @"containerId": @"1" };
    
    return [[NielsenEventTracker alloc] initWithAppInfo:appInformation delegate:delegate];
}

@end

The following would be the NielsenInit.h file:

#import <Foundation/Foundation.h>

@class NielsenEventTracker;
@protocol NielsenEventTrackerDelegate;

@interface NielsenInit : NSObject

+ (NielsenEventTracker *)createNielsenEventTrackerWithDelegate:(id<NielsenEventTrackerDelegate>)delegate;

@end

APP SDK Error & Event Codes

To view the Error and Event codes for iOS and Android, please review the App SDK Event Code Reference page.

Configure Payload

Handling JSON Metadata

All the SDK methods handles only two types of objects: NSString, NSDictionary. The parameters passed must be either a JSON formatted string or a NSDictionary object. The JSON passed in the SDK must be well-formed.

• NSDictionary object
  • If an object of unexpected type is passed to the method, the error message will be logged.
  • If string has invalid JSON format, the error message will be logged.
• JSON value must be string value.
  • This includes boolean and numeric values. For example, a value of true should be represented with "true", number value 123 should be "123".
  • All the Variable Names like appid, appname, sfcode, dataSrc, title, type etc. are case-sensitive. Use the correct variable name as specified in the documentation.
• JSON string can be prepared using either raw NSString or serialized NSDictionary.

Swift

let channelInfo = [
            "channelName": "My Channel Name 1",
];
        
let contentMetadata = [
 "type": "content",
 "assetid": "88675545",
 "title": "Program S3, EP1",
 "isfullepisode":"No",
 "program":"Program Name",
 "length":"3600",
 "airdate":"20171020 10:05:00"
 "segB":"CustomSegmentValueB",  //optional
 "segC":"CustomSegmentValueC",  //optional
];

Objective C

 
NSDictionary  *channelInfo = @
{
  @"channelname":@"My Channel Name 1",
}

NSDictionary *contentMetadata = @
  {@"type": @"content",
  @"assetid":@"C77664",
  @"title":@"S2,E3",
  @"isfullepisode":@"y",
  @"program":@"MyProgram",
  @"length": @"3600",
  @"airdate":@"20180120 10:00:00",
  @"adloadtype":@"2",
  @"segB": @"CustomSegmentValueB",   //optional
  @"segC": @"CustomSegmentValueC",  //optional
}

Configure metadata

channelName should remain constant throughout the completion of an episode or live stream.

Key	Description	Values	Required
channelName	ChannelInfo refers to the Channel name. This can be a free-form value value such as a friendly name for the content being played. If no name is available, pass the urlstring of the content being played.	custom	✓

Content metadata

Content metadata should remain constant throughout the entirety of an episode/clip including when ads play.

Keys	Description	Values	Required	Provider
type	Type of asset	For Video use: content For Static or text static	Yes	Nielsen
assetid	Unique ID assigned to asset Note: Refrain from using the following special characters (Special Characters).	Examples: BBT345a234 CBSs5e234F2021	Yes	Client
program	Complete program or movie title (no abbreviations or shorthand) Note: there is a 25 character limit.	The Big Bang Theory TheBigBangTheory The Dark Knight TheDarkKnight	Yes	Client
title	Episode title with season and episode number (40 character limit) (Formats accepted: S01E03, S1E3, S1 E3).	Examples: The Pants Alternative S03E18 The Pants Alternative S3E18 The Pants Alternative S3 E18 Can also accept: S3E18 Not Valid: 318 or 0318	Yes	Client
crossId1	Gracenote TMS ID (If available) should be passed for all telecasted content for clients using the Gracenote solution for proper matching purposes. Note: The TMS ID will be a 14 character string. Normally leading with 2 alpha characters ('EP', 'MV', 'SH' or 'SP'), followed by 12 numbers.	The TMS ID will be a 14 character string. Normally being with 'EV,' 'EP', 'SH', 'SP', or 'MV' Followed by 12 numbers after the initial two letter prefix. The Giant Morning Show: SH009311820022 The Pants Alternative Episode : EP009311820061	Optional	Nielsen
crossId2	Populated by content distributor to contribute viewing from that distributor to the given content originator.	Custom For a full list of acceptable values, please contact your Nielsen reprentative.	Yes, for distributors	Nielsen
length	Length of content in seconds Note: Integers and decimal values are acceptable for the length parameter.	Examples: For standard VOD content - 300 to represent 5 minutes, 1320 to represent 22 minutes, etc. If DAI live stream of a discrete program (Live Event/Sporting Event), pass length of content. See example for standard VOD content above. If unknown DAI live steam, pass a value of 0.	Yes	Client
airdate	Original broadcast or release date for the program For USA, date should be EST Outside USA, date should be local time. If not applicable or available, original broadcast or release date for the Program.	Acceptable Formats: YYYY-MM-DDTHH:MI:SS YYYY-MM-DDHH:MI:SS YYYY-MM-DDTHH:MI:SS+xx:xx YYYY-MM-DDTHH:MI:SS-xx:xx YYYYMMDDHH:MI:SS YYYYMMDD HH:MI:SS MM-DD-YYYY MM/DD/YYYY YYYYMMDD	Yes	Client
isfullepisode	Full episode flag to identify differences between long form content.	y- full episode, n- non full episode(clip,teaser,promo,etc.) Also accept: lf or yes- longform sf or no- shortform	Yes	Nielsen
adloadtype	Type of ad load: 1 Linear – matches TV ad load 2 Dynamic – Dynamic Ad Insertion (DAI)	2 - DCR measures content with dynamic ads	Yes	Nielsen
segB	One of two custom segment for the clients granular reporting within a brand.	Examples: Genre - horror, comedy, etc. Timeslot - primetime, daytime, etc. News type - breakingnews, weather, etc.	Optional	Client
segC	One of two custom segment for the clients granular reporting within a brand.	Examples: Genre - horror, comedy, etc. Timeslot - primetime, daytime, etc. News type - breakingnews, weather, etc.	Optional	Client

Custom segments (segB and segC) can be used to aggregate video and/or static content within a single Brand to receive more granular reports within a brand.

Examples regarding usage of segments within SDK:

• All comedy clips and stories for a Brand rolled into a "Comedy" segment
• genre grouping content by Comedy vs. Drama
• group related Text + Video content - i.e. for a show that has a lot of - static pages associated with it
• packaging based on how clients sell inventory
• grouping related types of content either by genre, category or platform.

Ad Metadata

The ad metadata (if applicable) should be passed for each individual ad, if ads are available during or before the stream begins.

Keys	Description	Values	Required
type	ad vs content	'ad'	✓
assetid	unique ID assigned to ad	custom	✓

Example Ad Object

// create ad object
"ad": {
  "type": "preroll",
  "assetid": "AD-ID123"
}

Configure API Calls

Sample API Sequence

A Sample API sequence could follow this flow:

Type	Sample code	Description
On App Start	[nielsenMeter loadMetadata: contentMetadata];	// contentMetadata Object contains the JSON metadata for the impression
Start of stream	[nielsenMeter play: channelName];	// channelName contains JSON metadata of channel/video name being played
	[nielsenMeter loadMetadata: contentMetadataObject];	// contentMetadataObject contains the JSON metadata for the content being played
Content	[nielsenMeter playheadPosition: position];	// playheadPosition is position of the playhead while the content is being played
End of Stream	[nielsenMeter end];	// Content playback is completed.

SDK Events

Event	Parameter	Description
'loadMetadata'	content/ad metadata object	Needs to be called at the beginning of each asset
'playheadPosition'	playhead position as integer VOD: || current position in seconds Live: current UNIX timestamp (seconds since Jan-1-1970 UTC) Note: 'PlayheadPosition' has to be called every second	Pass playhead position every second during playback
'stop'	playhead position	Call when content or ads complete playing and pass playhead position
'end'	playhead position in seconds	Call when the current video asset completes playback and pass the playhead position. Example: At the end of the content stream, if the user switches to another piece of content, when the browser is refreshed or closed.

Note: For livestream, send the UNIX timestamp, for VOD send the time in seconds as integer. The final playhead position must be sent for the current asset being played before calling stop, end or loadmetadata,.

Life cycle of SDK instance

Life cycle of SDK instance includes four general states:

1. Initial state – The SDK is not initialized and hence, not ready to process playing information. Once the SDK is moved out of this state, it needs instantiation of the new SDK instance in order to get the instance in the Initial state.
2. Idle state – The SDK is initialized and is ready to process playing information. Once Initialized, the SDK instance is not processing any data, but is listening for the play event to occur.
3. Processing state – The SDK instance is processing playing information. The play and loadMetadata calls move the SDK instance into this state. In this state, the SDK instance will be able to process the following calls.
   1. playheadPosition – Call this API every one second when playhead position timer is fired. If a LIVE event, use the current UNIX timestamp (seconds since Jan-1-1970 UTC).
   2. stop – Call this API when the playback is paused, switches between content and ad (within the same content playback) or encounters interruptions.
   3. end – SDK instance exits from Processing state when this API is called.
4. Disabled state – The SDK instance is disabled and is not processing playing information. SDK instance moves into this state in one of the following scenarios.
   1. Initialization fails
   2. appDisableApi is set to true

Note: For API Version 5.1 and above, App SDK will fire data pings and continue measurement even after the user has opted out from Nielsen measurement on a device. The data ping will be marked as opted-out ping.

Note: In case of any interruptions during playback due to alarm, calendar, call, flight mode, Wi-Fi toggle, channel change, etc., call stop to stop the measurement.

• As soon as the playback resumes, call play, loadMetadata and playheadPosition

API Call Sequence

Use Case 1: Content has no Advertisements

Call play() with channelName JSON as below.

{
   "channelName": "TheMovieTitle"
}

Call loadMetadata() with JSON metadata for content as below.

{
  "type": "content",
  "assetid": "vid345-67483",
  "program": "ProgramName",
  "title": "Program S3, EP1",
  "length": "3600",
  ...
}

Call setPlayheadPosition() every one second until a pause / stop. Use the sample API sequence below as a reference to identify the specific events that need to be called during content playback without ads.

Type	Sample code	Description
Start of stream	mAppSdk.play(channelName);	// channelName contains JSON metadata of channel/video name being played
	mAppSdk.loadMetadata(contentMetaDataObject);	// contentMetadataObject contains the JSON metadata for the content being played
Content	mAppSdk.setPlayheadPosition(playheadPosition);	// position is position of the playhead while the content is being played
End of Stream	mAppSdk.end();	// Content playback is completed.

Use Case 2: Content has Advertisements

Call play() with channelName JSON as below.

{
   "channelName": "TheMovieTitle"
}

Call loadMetadata() with JSON metadata for ad as below.

{
   "type": "preroll",
   "assetid": "ad=123"
}

Note: In case the individual ad details are not available, send ad pod (presence) details through the loadMetadata and playhead position through playheadPosition.

Call setPlayheadPosition() every one second until a pause / stop / another loadMetadata() is called. Playhead should be passed for the entire duration of ad pod, if the ad pod details are passed as part of loadMetadata().

The sample API sequence can be used as a reference to identify the specific events that need to be called during content and ad playback.

Type	Sample code	Description
Start of stream	mAppSdk.play(channelName);	// channelName contains JSON metadata of channel/video name being played
	mAppSdk.loadMetadata(contentMetaDataObject);	// contentMetadataObject contains the JSON metadata for the content being played
Preroll	mAppSdk.loadMetadata(prerollMetadataObject);	// prerollMetadataObject contains the JSON metadata for the preroll ad
	mAppSdk.setPlayheadPosition(playheadPosition);	// position is position of the playhead while the preroll ad is being played
	mAppSdk.stop();	// Call stop after preroll occurs
Content	mAppSdk.loadMetadata(contentMetaDataObject);	// contentMetadataObject contains the JSON metadata for the content being played
	mAppSdk.setPlayheadPosition(playheadPosition);	// position is position of the playhead while the content is being played
	mAppSdk.stop();	// Call stop after the content is paused (ad starts)
Midroll	mAppSdk.loadMetadata(midrollMetaDataObject);	// midrollMetadataObject contains the JSON metadata for the midroll ad
	mAppSdk.setPlayheadPosition(playheadPosition);	// position is position of the playhead while the midroll ad is being played
	mAppSdk.stop();	// App moves to background(midroll pauses)
	mAppSdk.loadMetadata(midrollMetaDataObject);	// App moves to foreground (midroll resumes)
	mAppSdk.setPlayheadPosition(playheadPosition);	// playheadPosition is position of the playhead while the midroll ad is being played
	mAppSdk.stop();	// Call stop after midroll occurs
Content (End of stream)	mAppSdk.loadMetadata(contentMetaDataObject);	// contentMetadataObject contains the JSON metadata for the content being played
	mAppSdk.setPlayheadPosition(playheadPosition);	// position is position of the playhead while the content is being played
	mAppSdk.stop();	// Always call stop irrespective of postroll is followed or not
End of Stream	mAppSdk.end();	// Call end() at the end of content
Postroll	mAppSdk.loadMetadata(postrollMetaDataObject);	// postrollMetadataObject contains the JSON metadata for the postroll ad
	mAppSdk.setPlayheadPosition(playheadPosition);	// position is position of the playhead while the postroll ad is being played
	mAppSdk.stop();	// Call stop after postroll occurs

Note: Each Ad playhead should reset or begin from 0 at ad start. When content has resumed following an ad break, playhead position must continue from where previous content segment was left off.

Sequence of Calls

play

Use play to pass the channel descriptor information through channelName parameter when the user taps the Play button on the player.

Swift

nielsenAppApi?.play(JSONObject channelInfo);

Objective C

   [nielsenAppApi play:(JSONObject channelInfo)];

loadMetadata

Swift

self.nielsenAppApi?.loadMetadata(contentMetadata)

Objective C

[nielsenApi loadMetadata:(data)];

playheadPosition

Swift

        //Monitor the Playhead position of the AVPlayer
        let timeInterval: CMTime = CMTimeMakeWithSeconds(1.0,10)
        self.avPlayerViewController.player?.addPeriodicTimeObserver(forInterval: timeInterval, queue: DispatchQueue.main) {(elapsedTime: CMTime) -> Void in
            if self.avPlayerViewController.player!.currentItem?.status == .readyToPlay {
                let time : Float64 = self.avPlayerViewController.player!.currentTime().seconds;
                let pos = Int64(time);
                NSLog("New Elapse Time = \(time)");
                self.nielsenAppApi?.playheadPosition(pos);
            }
        }
    }

Objective C

– (void) playheadPosition: (long long) playheadPos

Sending playheadposition for content

-(void) setPlayHeadPosition {
    
    //Setting play head position
    CMTime timeInterval = CMTimeMakeWithSeconds(1, 1);
    [player addPeriodicTimeObserverForInterval:(timeInterval) queue:dispatch_get_main_queue() usingBlock:^(CMTime time){
        NSTimeInterval seconds = CMTimeGetSeconds(time);
        NSInteger intSec = seconds;
        
        //Sending data dictionary to SDK with updated playHead position.
        [nielsenApi playheadPosition:(intSec)];
    }];
}

stop

Swift

nielsenApi.stop()

Objective C

[nielsenApi stop];

end

When content stop is initiated and content cannot be resumed from the same position (it can only be restarted from the beginning of stream).

Swift

nielsenApi.end()

Objective C

[nielsenApi end];

Handling Foreground and Background states

For iOS, background/foreground detection is handled by the app lifecylce APIs which are provided by Apple:

Foreground/Background state measurement is a requirement of Nielsen AppSDK implementation which is especially crucial for static measurement.

Interruptions during playback

As part of integrating Nielsen App SDK with the player application, the Audio / Video app developer needs to handle the following possible interruption scenarios:

• Pause / Play
• Network Loss (Wi-Fi / Airplane / Cellular)
• Call Interrupt (SIM or Third party Skype / Hangout call)
• Alarm Interrupt
• Content Buffering
• Device Lock / Unlock (Video players only, not for Audio players)
• App going in the Background/Foreground (Video players only, not for Audio players)
• Channel / Station Change Scenario
• Unplugging of headphone

In case of encountering one of the above interruptions, the player application needs to

• Call stop immediately (except when content is buffering) and withhold sending playhead position.
• Start sending pings – 'loadMetadata' and 'playheadPosition' for the new viewing session, once the playback resumes.

Please see the Interruption Scenarios Page for more details

Pre-Certification Checklists

After the application is ready to be sent for Nielsen Certification, please go through the Digital Pre-Certification Checklist App SDK and ensure the app behaves as expected, before submitting to Nielsen.

Privacy and Opt-Out

There are currently 3 flavors of the Nielsen SDK. Please check the "Implementation" section for a comparison of the three flavors. Implementing opt-out for the three flavors are different:

1. Global iOS SDK Opt-out - managed by AppTracking or Limit Ad Tracking setting on device.
2. Global iOS SDK No Ad Framework Opt-out - Direct call to SDK. Can be used without the Ad Framework.
3. Global iOS SDK No ID Opt-out - Direct call to SDK. Should be used for Kids Category.

Global iOS SDK Opt-out

OS-level Opt-out method available on Nielsen iOS

The Nielsen SDK automatically leverages the iOS's Limit Ad Tracking or AppTracking setting.

• If the User's device is running < iOS 13.x, the Nielsen SDK will check the status of Limit Ad Tracking.
• iOS14 modifies the way Apple manages the collection of a User's Opt-In status through AppTracking. Starting with Version 8.x+, the Nielsen App SDK will check the iOS version during initialization. If the device is running iOS12 or iOS13, the Limit Ad Tracking setting is requested. If iOS14.x +, then AppTracking is utilized.

Webview Element

It is a requirement to display a WebView element whose loadUrl is set to the value obtained from optOutURL. If using the Global iOS SDK, this optOutURL informs the user how to deactivate/activate “App Tracking/Limit Ad Tracking”.

If you are implementing on AppleTV here are your Opt Out verbiage options : https://engineeringportal.nielsen.com/docs/DCR_Video_%26_Static_CTV_Device_SDK_Privacy

Sample Code for Global Build

Swift

import UIKit
import WebKit
import NielsenAppApi

class OptOutVC: UIViewController, NielsenAppApiDelegate, WKNavigationDelegate {
    var nielsenApi : NielsenAppApi!
    var webView: WKWebView!
   
    override func loadView() {
        webView = WKWebView()
        webView.navigationDelegate = self
        view = webView
    }

    override func viewDidLoad() {
        super.viewDidLoad()

    if let appApi = self.nielsenApi {
            //Getting the optPut URL from SDK
            if let url = URL(string: appApi.optOutURL) {
                webView.load(URLRequest(url: url))
                webView.allowsBackForwardNavigationGestures = true
            }}}

        func closeOptOutView() {
            self.dismiss(animated: true, completion: nil)
        }}

Objective-C

#import "OptOutVC.h"
#import "NielsenInit.h"
#import <NielsenAppApi/NielsenAppApi.h>

@interface OptOutVC ()

@property (weak, nonatomic) IBOutlet UIWebView *webView;
@end

@implementation OptOutVC

- (void)viewDidLoad {
    [super viewDidLoad];

- (void)viewDidLoad {
    [super viewDidLoad];
    //Getting the optPut URL from eventTracker
    [self.webView loadRequest:[NSURLRequest requestWithURL:[NSURL
 URLWithString:self.nielsenApi.optOutURL]]];
}}

Global iOS SDK No Ad Framework Opt-out

The User Choice method can be used without the Ad Framework, or in situations where the publisher does not wish to use the App Tracking Transparency Framework. As this flavor of the Nielsen SDK does not use the Ad Framework, so it is necessary to display an Optout Page to the user and capture their selection.

Similar to the Global iOS SDK Flavor, it is a requirement to display a WebView element whose loadUrl is set to the value obtained from optOutURL. This is a special URL that indicates Opt-in, or Opt-out and close the WebView. The steps are as follows:

• Get the Nielsen opt-out URL via optOutURL
• Display a WebView element whose loadUrl is set to the value obtained from optOutURL
• Detect if the WebView URL changes to a special URL that indicates Opt-in, or Opt-out and close the WebView
  • Opt-out if the WebView URL = nielsenappsdk://1
  • Opt-in if the WebView URL = nielsenappsdk://0
• Pass the detected URL to the userOptOut function
  • Example:

    NielsenAppApi?.userOptOut("nielsenappsdk://1"); // User opt-out
    

Sample code for No Ad Framework Build

Swift

import UIKit
import WebKit
import NielsenAppApi

class OptOutVC: UIViewController, NielsenAppApiDelegate, WKNavigationDelegate {
    var nielsenApi : NielsenAppApi!
    var webView: WKWebView!
   
    override func loadView() {
        webView = WKWebView()
        webView.navigationDelegate = self
        view = webView
    }

    override func viewDidLoad() {
        super.viewDidLoad()

        if let appApi = self.nielsenApi {
            //Getting the optPut URL from SDK
            if let url = URL(string: appApi.optOutURL) {
                webView.load(URLRequest(url: url))
                webView.allowsBackForwardNavigationGestures = true
            }}}

        func closeOptOutView() {
            self.dismiss(animated: true, completion: nil)
        }

        func webView(_ webView: WKWebView, decidePolicyFor navigationAction: WKNavigationAction, decisionHandler: 
@escaping (WKNavigationActionPolicy) -> Void) {
            print(navigationAction.request.url?.absoluteString as Any) //For debugging to check what is being passed from webpage.
            if navigationAction.request.url?.absoluteString == "nielsen://close" {
                closeOptOutView()
                decisionHandler(.cancel)
            } else {
                if let url = navigationAction.request.url?.absoluteString, url.hasPrefix("nielsen") {
                    nielsenApi?.userOptOut(url). //either nielsenappsdk://1 or nielsenappsdk://0
                    decisionHandler(.cancel)
                } else {
                    if navigationAction.navigationType == .linkActivated {
                        if let url = navigationAction.request.url?.absoluteString, url.hasSuffix("#") {
                            decisionHandler(.allow)
                        } else {
                            decisionHandler(.cancel)
                            webView.load(navigationAction.request)
                        }
                    } else {
                        decisionHandler(.allow)
                    }}}}

}

Objective-C

#import "OptOutVC.h"
#import "NielsenInit.h"
#import <NielsenAppApi/NielsenAppApi.h>

@interface OptOutVC ()

@property (weak, nonatomic) IBOutlet UIWebView *webView;
@end

@implementation OptOutVC

- (void)viewDidLoad {
    [super viewDidLoad];

- (void)viewDidLoad {
    [super viewDidLoad];
    //Getting the optPut URL from eventTracker
    [self.webView loadRequest:[NSURLRequest requestWithURL:[NSURL
 URLWithString:self.nielsenApi.optOutURL]]];
}
     
- (void)webView:(WKWebView *)webView decidePolicyForNavigationAction:(WKNavigationAction *)navigationAction
 decisionHandler:(void (^)(WKNavigationActionPolicy))decisionHandler
{
    if ([navigationAction.request.URL.absoluteString isEqualToString:kNielsenWebClose])
    {   [self performSelector:@selector(closeOptOutView) withObject:nil afterDelay:0];
        decisionHandler(WKNavigationActionPolicyCancel); 
     } else {
        if ([navigationAction.request.URL.absoluteString hasPrefix:@"nielsen"])
        {[self.nielsenAppApi userOptOut:navigationAction.request.URL.absoluteString];
            decisionHandler(WKNavigationActionPolicyCancel); 
        } else {
            if (navigationAction.navigationType == WKNavigationTypeLinkActivated) 
            { if ([navigationAction.request.URL.absoluteString hasSuffix:@"#"]) 
                      {decisionHandler(WKNavigationActionPolicyAllow);
                } else {
                    decisionHandler(WKNavigationActionPolicyCancel);
                    [webView loadRequest:[NSURLRequest requestWithURL:navigationAction.request.URL]];
                }} else {
                 decisionHandler(WKNavigationActionPolicyAllow);
            }}}
}

Global iOS SDK No ID Opt-out

If you are building an app that will be listed in the Kids Category:

1. Ensure that you are using the NoID version of the Nielsen SDK Framework.
2. Immediately following the initialization of the Nielsen SDK ensure you call the userOptOut API with Opt out selection:

NielsenAppApi?.userOptOut("nielsenappsdk://1"); // User opt-out

Retrieve current Opt-Out preference

Whether the user is opted out via OS-level Opt-out or via User Choice Opt-out, the current Opt-Out status as detected by the SDK is available via the optOutStatus property in the Nielsen SDK API

@property (readonly) BOOL optOutStatus

AirPlay

To implement OTT measurement, report OTT changes to the SDK using public API interface: updateOTT

In order to detect AirPlay and mirroring changes we use AVAudioSessionPortDescription properties that are different on different iOS versions. We found that on iOS versions 8 - 10 AVAudioSessionPortDescription has the following values:
AirPlay: type = AirPlay; name = Apple TV 4K; UID = DC:56:E7:53:72:85-airplay
Mirroring: type = AirPlay; name = Apple TV 4K; UID = DC:56:E7:53:72:85-screen

For iOS 11+ some parameters like name and UID have different values:
AirPlay: type = AirPlay; name = AirPlay; UID = 0eb63aae-5915-45f1-b0f7-0102a0e50d53
Mirroring: type = AirPlay; name = Apple TV 4K; UID = 4335E8A9-1C0A-4251-9000-28CA5FA2F3CF-192731714653291-screen


To implement OTT measurement, report OTT changes to the SDK using public API interface: updateOTT
The following code snipped is suggested for AirPlay / mirroring detection on iOS devices.

Swift

nielsenSdk.updateOTT(currentStatus)

Subscribe to AVAudioSessionRouteChangeNotification

NotificationCenter.default.addObserver(self, selector: #selector(handleRouteChanged(_:)), name: NSNotification.Name.AVAudioSessionRouteChange, object: nil)

Handle AVAudioSessionRouteChangeNotification and prepare OTT dictionary:

func handleRouteChanged(_ notification: Notification) {
var currentStatus: [String: String] = ["ottStatus": "0"]

let session = AVAudioSession.sharedInstance()
let currentRoute = session.currentRoute
for outputPort in currentRoute.outputs {
if outputPort.portType == AVAudioSessionPortAirPlay {
currentStatus["ottStatus"] = "1"
currentStatus["ottDeviceModel"] = outputPort.portName
currentStatus["ottDeviceID"] = outputPort.uid

if outputPort.portName == "AirPlay" {
currentStatus["ottDevice"] = "airplay"
currentStatus["ottType"] = "airplay"
}
else {
if outputPort.portName.contains("Apple TV") {
currentStatus["ottDevice"] = "appleTV"
}
else {
currentStatus["ottDevice"] = "other"
}

if outputPort.uid.hasSuffix("airplay") {
currentStatus["ottType"] = "airplay"
}
else if outputPort.uid.hasSuffix("screen") {
currentStatus["ottType"] = "mirroring"
}
else {
currentStatus["ottType"] = "other"
}
}
}
}

// report OTT status update to Nielsen SDK
self.reportOTTUpdate(currentStatus)
}

Report OTT update to the Nielsen SDK

func reportOTTUpdate(_ ottDict: [String: String]) {
if let nielsenSdk = self.nielsenAppApi {
nielsenSdk.updateOTT(currentStatus)
}
}

Objective C

– (void)updateOTT:(id)ottInfo;

Subscribe to AVAudioSessionRouteChangeNotification

[[NSNotificationCenter defaultCenter] addObserver:self selector:@selector(handleRouteChanged:) name:AVAudioSessionRouteChangeNotification object:nil];

Handle AVAudioSessionRouteChangeNotification and prepare OTT dictionary:

- (void)handleRouteChanged:(NSNotification *)notification
{
NSMutableDictionary *ottDict = [NSMutableDictionary dictionaryWithDictionary: @{@"ottStatus": @"0"}];

AVAudioSession *audioSession = [AVAudioSession sharedInstance];
AVAudioSessionRouteDescription *currentRoute = audioSession.currentRoute;
for (AVAudioSessionPortDescription *outputPort in currentRoute.outputs) {
if ([outputPort.portType isEqualToString:AVAudioSessionPortAirPlay]) {
ottDict[@"ottStatus"] = @"1";
ottDict[@"ottDeviceModel"] = outputPort.portName;
ottDict[@"ottDeviceID"] = outputPort.UID;

if ([outputPort.portName isEqualToString:@"AirPlay"]) {
ottDict[@"ottDevice"] = @"airplay";
ottDict[@"ottType"] = @"airplay";
}
else {
if ([outputPort.portName containsString:@"Apple TV"]) {
ottDict[@"ottDevice"] = @"appleTV";
}
else {
ottDict[@"ottDevice"] = @"other";
}

if ([outputPort.UID hasSuffix:@"airplay"]) {
ottDict[@"ottType"] = @"airplay";
}
else if ([outputPort.UID hasSuffix:@"screen"]) {
ottDict[@"ottType"] = @"mirroring";
}
else {
ottDict[@"ottType"] = @"other";
}
}
}
}

// report OTT status update to Nielsen SDK
[self reportOTTWithDict:ottDict];
}

Report OTT update to the Nielsen SDK

- (void)reportOTTWithDict:(NSDictionary *)ottDict
{
[self.nielsenSDK updateOTT:ottDict];
}

Going Live

Following Nielsen testing, users need to make one update to the initialization call to ensure that the site is being measured properly.

1. Debug Logging: Disable logging by deleting {nol_sdkDebug: 'DEBUG'} from initialization call.

Note: before going live you have to inform Nielsen team - this is necessary, because Nielsen team has to adjust internal configuration parameter to enable data collection. Without that notification no data will be collected and no data will be reported.

Sample Applications

The below sample applications have been designed to show the Simplified API's functionality and are broken into two distinct categories:

• Basic - To show the functionality of the Nielsen Simplified API using a standard no-frills player.
  • Swift 4.0 Sample
  • Objective-C Sample
  • Android Studio Example

• Advanced - Nielsen Simplified API integrated into a custom video player.
  • Swift 4.0 Sample
  • Objective-C Sample
  • Java/Android Studio Sample